1. ® Greening the Mail Task Force: A Public-Private Partnership Michael Fanning Manager, Environmental Policy & Programs MTAC Washington, DC August 6, 2008

2. 2 Overview  Why do we have a “Greening the Mail” Task Force?  Drivers  Reincarnation of successful effort  Stakeholder participation  Workgroups  Outputs

3. 3 Why do we have a “Greening the Mail” Task Force?  Sustainability -- Meeting needs of the present generation without compromising the ability of future generations to meet their needs.  Sustainability now means the capability of an organization to anticipate and meet future risks and market conditions.  Important to initiate fact-based discussion on mail and the environment

4. 4 Drivers  Crisis was springboard for organizational awakening – Coca Cola, DuPont, GE, Wal- Mart, Time Warner  Social Risk – “Do Not Mail”  Business risk -- Mailers, Sarbanes-Oxley  Regulatory climate – New administration in January, impending greenhouse gas regulation.

5. 5 Reincarnation  Successful effort in late 90s  First meeting held last September  Task Force meets quarterly  Subgroups meet more frequently

6. 6 Stakeholder participation  Mailers (National Geographic, Time, Bank of America, Harte Hanks, Staples, National Wildlife Federation, Kohl’s)  Mailing Industry (Direct Marketing Association, Magazine Publishers, Envelope Manufacturers, Non- Profit Mailers, Pitney Bowes)  Suppliers (American Forest & Paper, Hallmark, Recycled Paperboard Coalition, Quad Graphics)  Regulators (EPA, Federal Environmental Executive)  Non-governmental organizations (National Recycling Coalition, Natural Resources Defense Council)

7. 7 Workgroups ●Mailpiece design & deliverability ●Education & public awareness; ●Life cycle analysis; ●Recycling/disposal; and ●Standards and certification

8. 8 Expectations  Fact-based discussion of environmental impact of mail.  Opportunity to work together to baseline data and develop solutions to improve environmental performance of mail.  Greening the Mail” Symposium – 2010