1. Costa Rica´s National Biodiversity Institute and its Bioliteracy Program: Sharing knowledge and information about Biodiversity with society

2. Costa Rica has 4% of world´s biodiversity in 0.03% of the territory

3. COSTA RICA´S NATIONAL CONSERVATION STRATEGY Save representative samples of ecosystems Know existing biodiversity, where it is and its natural history Use these resources sustainably for socio- economic development

4. WHAT IS INBio? Created in 1989 A non governmental, non profit organization Declared a national public interest institution in 2006

5. Generate- Process- Share Bioliteracy Biobusiness development Biodiversity conservation Policy and legislation Technical assitance and trainning Other sources of information TICS Knowledge and information generation From Forest to Society

6. Biological Collections 3.6 million specimens 28.294 species of the country´s biodiversity 2.716 new species (a new species every 2.6 days) 81 new genera 2 new subfamilies Some Products 1.500 scientific publications 59 field guides published 21 electronic documents published 4072 species pages 22.000 daily WEB page hits Educational materials Virtual Learning Communities Biodiversity theme park

7. Cyberhives: Virtual Learning Communities Stimulate creative and innovative use of science and technology in the classroom, in the field, and in cyberspace to generate learning experiences that will encourage students to build knowledge about their own community´s biodiversity and establish Virtual Learning Communities.

8. Actors Schools and high schools with Internet access Students from grades: 3, 5, 7, 10 and 11 Three teachers per school Scientists and parataxonomists from INBio Ministry of Education – Omar Dengo Foundation Ministry of Environment and Energy

9. Methodology 1. Training of teachers 2. Training of students 3. Development of project supported by community and parataxonomists 4. Communication of results in Science Symposium

10. Future work Scale up the project to the whole country Address other fields Develop international communities Explore mobile technology applications

11. Analyzing BHL at INBio 9 curators (botany, entomology and fungi): “I´ve used it very little” “Yes I´ve used it to search for scientific articles and in grant writing since it is recommended“ “I have not used it yet but is seems interesting and valuable”, etc. 3 educators: “great start but to scientific for students and teachers”. “Needs information processing and packaging in order to be used by broader audiences”. “Wonderful resource for scientist but not for students” 2 conservation experts: “I didn´t know it existed, it is extraordinary and very valuable”. “I use it but not very often”. 2 biodiversity informatics experts “Today users search biodiversity information through literature or databases…its important and necessary to continue and that the content of scanned pages can be accessed through key words…” 1 librarian (OTS and INBio): “In my case, that I seek to rescue what has been published about Costa Rica in the biological field, BHL has been, as we said when we were kids, the discovery of a valuable treasure…the fact that someone digitized the information allows me to add value extracting a summary and assigning descriptors and key words, so the user can access easier the information of interest”.

12. Some questions about BHL at INBio How well is BHL known around the world? Which are BHL target audiences? Who and how many are its main actual users? Scientific community can recommend which information should be digitized and review intellectual property rights.

13. 1) What do different audiences want from digitized literature resources? Packaged thematic, organized, pertinent and enjoyable information Images linked to articles Short, dynamic, interesting, processed information from reliable sources Information that answers basic, frequently asked questions Easy to understand information that motivates exploration Be able to make new searches (more than scientific names, species atributes)

14. 2) How can we make the digital resources in BHL accessible and useful to different learning groups? Strategic partners in scientific centers around the world Free access. Summaries and abstracts API: Application Programming Interface Web 2.0 Link BHL to countries biodiversity databases and scientific research institutions web sites around the world Virtual learning communities Species pages Mobile technology Improve search engines, information categories, key words

15. 3) What are the tools that provide added value to the resources in the BHL? Different levels of depth in the information available Tool wiki style where users can build (construct) knowledge based on BHL content Personalized collection of biodiversity information Titles where concepts are applied to scientific research My own report, children doing basic scientific research and organizing their own information Species identification through species sounds and images for non specialized audiences that integrate BHL information

16. 4) Can we leverage these audiences to provide crowd-sourcing tasks such as identification of images, species descriptions, historical range and distribution information? Yes but we need to differentiate popular knowledge from scientific expertise Provide tools for identification without exceding the audience level of understanding Different tools for rural and urban audiences Provide applications for mobile technology

17. 5) How can we incorporate BHL resources into electronic textbooks combined with content from EOL? Linking BHL references to species pages Using species pages as a medium level of information depth, allowing the user to link to BHL deeper levels First level of basic information is what general public can gather through mobile technology (tablets, smartphones, etc)

18. Some of Freeman Tilden´s 6 Principles of interpretation

19. Prioritizing audiences Interpreting content per audience so it is enjoyable, pertinent, significant, thematic and organized.

20. Thank you! www.inbio.ac.cr Natalia Zamora Santo Domingo de Heredia, Costa Rica. Apartado 22-3100. Teléfono (506) 2507-8113 Fax: 2507-8270. E-mail: nazamora@inbio.ac.cr

21. Digital information and media 508 media reports in 2010 (TV, radio, press) 9.246.159 anual average web page visits in 2010 14.241 Facebook friends up to October 17, 2011 4 blogs (Arthropods, Fungi, Editorial and Dr. Gamez) INBioparque Facebook 6,817friends to October 17, 2011

24. IN A FEW WORDS:

25. The Cyberhives portal www.cibercolmenas.net

26. Some ideas Social Network campaigns with interesting data about publications, summaries that link to more in depth information if wanted. BHL Kids with a more appropiate interphase for this audience, with games and educational activities that implies searches in BHL. BHL complimentary in tablets. Integrate BHL to One Laptop per Child initiative. QR codes in zoos, national parks, science centers etc. that link to species pages and some publications in BHL about that species.

27. Add recommendation function to BHL. Most read or popular articles and publications. BHL available in more languages. BHL could be showing packaged info of theme days globally or per country according to where that users are visiting from. Emphasis on historical value of publications linked to special dates. BHL communication campaign.