1. GSDI Conference, Colombia 1 Title programme 1 Ordnance Survey Geographic Information: Value added to the British Economy Nick Land Director of Market Development

2. GSDI Conference, Colombia 2 Title programme 2 Presentation Overview Ordnance Survey Our geographic information Our partners Our market Assessment of value Conclusions

5. GSDI Conference, Colombia 5 Title programme 5 Administrative Boundaries & Addresses 12 Great George Street, Parliament Square, London SW1P 3AD National Grid Coordinate

6. GSDI Conference, Colombia 6 Title programme 6 A connected world INTERNET

7. GSDI Conference, Colombia 7 Title programme 7 Ordnance Survey Customers

8. GSDI Conference, Colombia 8 Title programme 8 Uses of geographic information Land Registration Emergency services Planning Retailing Marketing Network management Recreation & Leisure Estate management Location based services

9. GSDI Conference, Colombia 9 Title programme 9 Benefits of using geographic information Productivity gains (cost savings) Creation of new products and services (revenue generating) Social & Environmental gains (intangible) Better information for better decision making

10. GSDI Conference, Colombia 10 Title programme 10 How to assess value - to quantify benefit? Value of sales Willingness to pay Costs involved if products and services not available Value added - quantifying the benefits derived from the use of OS products and services

11. GSDI Conference, Colombia 11 Title programme 11 The value chain Use Distribution Products & Services Data Collection

12. GSDI Conference, Colombia 12 Title programme 12 The value chain Use Distribution Products & Services Data Collection SuppliersOrdnance SurveyPartnersCustomers £ sales £ margin£ benefit= £ value

13. GSDI Conference, Colombia 13 Title programme 13 Market sectors used in study Utilities Central Government Local Government Architects, Engineers, Survey & Construction Real Estate Legal & Environmental consultancy Transport Computer & related activities Farming & Forestry Mining, Drilling & Quarying

14. GSDI Conference, Colombia 14 Title programme 14 Customers’ dependency on OS products & services (dependency rating)

15. GSDI Conference, Colombia 15 Title programme 15 Calculating tangible benefit Establish dependency rating by sector/customer Multiply by Value Add for sector For example: Utility sector: Dependency A = 80 - 100%; GVA = £28billion; OS related GVA = £23 - £28billion

16. GSDI Conference, Colombia 16 Title programme 16 And the value is …... £79 - £136 billion of gross value added activity (12 - 20% of GVA) but: –sample only and not in depth (3 month study) –doesn’t include any social or environmental benefit –doesn’t include new developments e.g LBS –it is a current (1999) value

17. GSDI Conference, Colombia 17 Title programme 17 Key conclusions Value depends on use Value is derived from the availability of consistent, current and national data NMAs are an integral part of our national life and becoming even more valuable

18. GSDI Conference, Colombia 18 Title programme 18 For more information …. Report available at www.ordnancesurvey.co.uk nland@ordsvy.gov.uk