2. How to vacation in Hawaii anytime you want... using none of your own money Brett McFall

3. Why can't you currently fly to Hawaii any time you want... for as long as you like... using NONE of your own money? Working for an employer doesn't work Running a business with employees doesn't work Working HARD doesn't work... but working smart does What is "working smart?"

4. WORKING SMART IS... Knowing how to create a passive income out of nothing Knowing how to create a passive income that requires very little work Using a system that is proven to work Knowing how to replicate that system over and over again If you had this knowledge, how would it change your life?

5. www.scrapbookingprofits.com

6. April 05 US$1505

7. www.scrapbookingprofits.com March 05 US$2506

8. www.scrapbookingprofits.com February 2005 US$1729

9. www.scrapbookingprofits.com January 2005 US$1786

10. www.scrapbookingprofits.com Dec 2004 Nov 2004 Oct 2004 $1702.35 $2612.48 $2,615.90

11. Are you going to have to learn new things? Are you going to have to take action... even when you're scared? Are you going to have to invest time, money and effort? Will it be worth it?

12. I have the whole system down-pat from start to finish I have the marketing secret that makes this whole system run Without it you're doomed to fail Only a fraction of people know it The same secret that produces automatic sales on these sites too... Guess what?

13. www.passthebutterplease.com

14. www.westernsydneynerd.com

15. www.thenakedcopywriter.com

16. www.burpiesbybrett.com

17. www.baldheadedbastard.com

18. A magic formula I use to write the words on the page The most important secret of all is...

19. UNDERSTAND THIS ONE TRUTH: How your web page is written is the single most important factor of any website

20. Search engine optimisation Google advertising Product development Niche markets Audio & video combined Business strategy... or anything else COPYWRITING IS MORE IMPORTANT THAN:

21. But before we get on to that: There's something important I want to show you... How to create a "killer" product!

22. Discovered Ed Dale And Frank Kern’s UNDERACHIEVER FORMULA in May 2004 Watched breakfast TV Friday July 2 The weather girl told me that “Scrapbooking” was the fastest growing hobby in Australia My little peabody brain thought... “Hmmmm” How I created a "killer" product

23. Instantly visited: http://inventory.overture.com 144,000 people search for scrapbooking EVERY month!

24. Had to think of an angle Checked out my competition and found only 1 business showing people HOW TO MAKE MONEY from scrapbooking Low competition... great market Set up a “Flycatcher Page” to find people who were interested in Scrapbooking How I created a "killer" product

25. My Flycatcher Page:

26. Asked them to tell me their most pressing question about how to make money with scrapbooking 30 little souls left me their questions Thank you... Thank you... Thank you! Gave the list of questions to a ghostwriter at elance.com How I created a "killer" product

27. 14 days later... the ghostwriter came back with the e-book ready and all the questions answered Cost: US$800 I wrote a sales letter following my "magic formula" with a name that sounds like a human bodily function Buuuuuuuuurrrrrrrrpp..... How I created a "killer" product

28. www.scrapbookingprofits.com

29. I placed some ads on Google.com at 30c a click, with a spend limit of $20 a day How I created a "killer" product

30. Everyday 1.3% of people who search for “scrapbooking”... or hundreds of other associated words... CLICK on my ad and read my letter 3.6% of those people go on to buy my Scrapbooking e-book at $27.77 How I created a "killer" product

31. Everyday 1.3% of people who search for “scrapbooking”... or hundreds of other associated words... CLICK on my ad and read my letter 3.6% of those people go on to buy my Scrapbooking e-book at $27.77 How I created a "killer" product

32. I don’t ship the product – it’s electronic I just sleep My ads cost me $21 a day and make me up to $83 a day Every morning I check my email and there are 3 sales ALWAYS... and often 5 or more In a matter of 5 weeks I created a yearly income of $27,921 How I created a "killer" product

33. I don’t ship the product – it’s electronic I just sleep My ads cost me $21 a day and make me up to $83 a day Every morning I check my email and there are 3 sales ALWAYS... and often 5 or more In a matter of 5 weeks I created a yearly income of $27,921 How I created a "killer" product

34. QUESTION: Can anyone do this? ANSWER: No!

35. There's one ONE thing stopping you My Magic Formula For Writing The Letter Why is it so important? Because you can't kick back in Hawaii until you sell something A good product is not going to buy you a cocktail on the beach - your sales letter WILL

36. It's taken me over 10 years to perfect Responsible for hundreds of thousands of dollars in sales It answers the readers natural questions without them realising it And with every line they read it pulls them further and further into the letter Making them certain that: "This really sounds like the product for me." Why my "magic formula" works:

37. So let's reveal this "magic formula" that unlocks the key to your dream lifestyle B.U.R.P.I.E.S.

38. The B stands for... “Big Promise” B.U.R.P.I.E.S.

40. The U stands for... “Use Imagination” B.U.R.P.I.E.S.

42. The R stands for... “Rarity” B.U.R.P.I.E.S.

44. The P stands for... “Points” B.U.R.P.I.E.S.

46. The I stands for... “Irresistible Offer” B.U.R.P.I.E.S.

49. The E stands for... “Evidence” B.U.R.P.I.E.S.

50. Want proof of how profitable "Evidence" is?

51. B.U.R.P.I.E.S.

52. The S stands for... “Sign Off” B.U.R.P.I.E.S.

54. What if you had one of these websites working for you on auto- pilot? $27,921 p.a. What if you had 2? $55,482 p.a. What if you had 3? $83,763 p.a. What if you had 4? $111,684 p.a. How would YOUR life change?

55. Vacation Time Baby!

56. Who here would like to know how to take your hot- selling $30 product and turn it into a sizzling $3,000 product in no time flat? Now if that isn't exciting enough, here is where we go a little nuts...

57. If you have a $30 product, here’s how you turn that into a $3,000 product An E-book? Have someone READ every word into an MP3 recorder and you can effectively DOUBLE THE PRICE If it’s an audio product, you can have every word transcribed into a manual Yet your costs are still the same Let’s look at the PRODUCT first:

58. Add VALUE by doing this... "Interviews with customers" – find out how it has changed their lives Add in a tips sheets on the topic Summarise the topic to make it simpler to understand (mini-manual) Create Camtasia tutorials to explain every step in detail Would you like an example?

60. At this stage, you've now got yourself a US$300 product Everything is downloadable - so your costs have not increased And all you've used is your brains... and a little bit time and effort Let's pump it up even further...

61. Many experts will GIVE you bonuses for free! Just to publicise themselves Then... what if you were to interview an expert within your industry and record the call? Don't stop there - do it once a week and record every call In one year’s time do you know how many expert interviews you'll have in your product?

62. 52 baby!

63. Hitting the magic $3,000 How much easier will it be to sell a $1,000 product when you’re throwing in 52 interviews valued at $47 each? (TOTAL: $2,444 value) So now you're selling a $1,000 product... and your costs still haven't gone up What's more, you're much more attractive to affiliates

64. An Absolute MASTER Strategy That Could Blow The Roof Off Your Business How to grow your database by tens of thousands of qualified people instantly... After each interview ask each expert if they’d like you to give every one of their customers a free copy. Then send them to your www.YOURSITE.com and their customers can have a pre-release copy But they must register their name and email address before they get the recording

65. How to reach the magic $3,000 Offer personal coaching - add literally another $1,000 onto the price Record every one of the coaching sessions and add those into the product too! Get 20 of these coaching sessions in the bag and you can add another $1,000 ADDITIONALLY... Start selling the whole package in PHYSICAL FORM - sell it for MORE than $3,000 Costs will go up - but who really cares?

66. Ready to take it up another notch? Turn your product into a LIVE seminar of 2 to 3 days length at US$2,000 a ticket Record the seminar and then add all the DVDs and CDs into your original product Sell the whole package for US$4,000

67. Even further? Sell Reprint Rights Licenses to the whole physical product for US$10,000 a licence Sell Master Licences to the Reprint Rights package for US$50,000 a licence Yikes your greedy!

68. Can you hear Hawaii calling? THAT is how you vacation in Hawaii ANYtime you want... using NONE of your own money!

69. Hawaiian Training Program There's only 1 method of learning that NEVER FAILS 1. Be TOLD how to do it 2. Be SHOWN how to do it 3. Be MADE to do it

70. Hawaiian Training Program? Underachiever’s Weekend Pack - $997 Ad Pack - $2,497 1 Year Online Coaching videos - $500 Burpies Copywriting Software - $97 (instant) Building Wealth With Licensing - $97 (instant) Interview Questions (instant) Sample Reprint Rights Licence TOTAL: $4,188 $4,188 Only: $2,497

71. Special Hawaiian Bonus! Resale Licence To 2 Of My Brand New Products - keep 100% profits! "The Inside Secrets Of Using Audio and Video To Make Extra Sales On Your Website"

72. Special Hawaiian Bonus! "The Down And Dirty, In-Your-Face Secrets About Writing Advertising That Sells Truckloads Of Product!"

73. Totally and completely risk-free You have a full 6 months to check out this package Full money-back guarantee You keep my Ad Pack as a gift from me! 3 split payments of $850 ($2,550) FIRST 10

74. Only 1 question remains... What are you waiting for?