1. © University of Reading 2011 www.reading.ac.uk Directorate of External Affairs April 23, 2014 The web cooperative Educating and enabling our colleagues

2. The web cooperative Me – Helen Setchell Doing web stuff since early 90s Head of Web and New Media @ Reading Manage the Digital Development team within the Communications Office (Help manage a band – lots of digital fun!) 2

3. The web cooperative Today 11:00 – 11:10 Introductions 11:10 – 11:20 Governance and senior management 11:20 – 11:35 Your ideas 11:35 – 11:45 The central team 11:45 – 12:00 Your ideas 12:00 – 12:10 Staff outside the centre 12:10 – 12:25 Your ideas 12:25 – 12:30 Conclusions 3

4. The web cooperative You Name Institution What do you want out of this session? 4

5. The web cooperative Before we start… 5

6. The web cooperative The serenity prayer Give us the courage to change the things we can, the serenity to accept the things we cant, and the wisdom to know the difference. 6

7. The web cooperative Governance How do we educate and enable senior management so that they can govern the digital presence? 7

8. The web cooperative Some things to try Refer to strategies Engage in consultations Contribute to policy and frameworks Submit papers to committees Produce dashboards Meet with deans, heads of schools, directors 8

9. The web cooperative Barriers to change The difficulty lies not so much in developing new ideas as in escaping from old ones.-- John Maynard Keynes The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.-- Tom Peters 9

10. The web cooperative But… A mind once stretched by a new idea never regains its original dimension.--Oliver Wendell Holmes 10

11. The web cooperative Process barriers A committee is a cul-de-sac down which ideas are lured and then quietly strangled.--Sir Barnett Cocks (in New Scientist, 1973) If you want to kill any idea in the world, get a committee working on it.--Charles Kettering Too often new ideas are studied and analysed until they are suffocated.--William Pollard (The Soul of the Firm) 11

12. The web cooperative But… Its easier to ask forgiveness than permission.-- Grace Hopper 12

13. The web cooperative Hierarchies as barriers 13

14. The web cooperative But… 14

15. The web cooperative Language barriers 15

16. The web cooperative But… 16

17. The web cooperative Exercise 1 Your ideas on how you can educate and enable senior management so they can govern the digital presence 17

18. The web cooperative The team How do we educate and enable ourselves so we can deliver the digital presence? 18

19. The web cooperative Some things to try Get feedback from internal customers Review team remit and job descriptions Enhance skills and/or retrain Review and remodel processes Catch-up regularly with other teams, e.g. IT, Marcoms, Design, Procurement, faculty-based web teams, eLearning, Student Records, Library, Staff Dev, etc Delegate sideways Measure success 19

20. The web cooperative Exercise 2 Your ideas on how to educate and enable your team to deliver the digital presence 20

21. The web cooperative Other staff How do we educate and enable everyone else so that their contributions add to the quality of our digital presence? 21

22. The web cooperative Some things to try Identify and tap into existing training Develop new training based on demand – Drop in and learn Start a digital development forum Steward some communities of practice/practitioners, e.g. CMS supporters, system managers, AV enthusiasts, social networkers, mobile geeks Create guides, tip sheets, project packs Involve students 22

23. The web cooperative Overload! 23 It used to be simple, and then… http://www.youtube.com/watch?v=gEwzDydciWc http://www.youtube.com/watch?v=gEwzDydciWc

24. The web cooperative24

25. The web cooperative But… 25

26. The web cooperative Exercise 3 Your ideas on how to educate and enable everyone else so that their contributions add to the quality of our digital presence 26

27. The web cooperative Conclusions Governance The team Everyone else 27