2. Persuasive Rhetoric

3. So What is RHETORIC?

4. Persuasive Rhetoric Is …. The art of using language to argue and convince others to adopt a position or act in a certain way.

5. To Develop an Argument you need.. Deductive Reasoning- General to specific Inductive Reasoning- Specific to general

6. 3 Basic Persuasive Techniques Logos- Appeal to the Logic- Facts and data Ethos- Appeal through Credibility and moral character Pathos- Appeal to the Emotions

7. Logos - Is it Logical? The appeal to the BRAIN using LOGIC, FACTS, and DATA Information to support the persuasive claim.

8. Ethos- Is it credible? The Persuasive appeal based on the values, moral standards, and credibility of the person who is trying to persuade the audience.

9. Pathos- Is it Emotional? A majority of arguments in the popular press are heavily dependent on appealing to your emotions.

10. See if you can figure out the Appeal Pepsi Commercial http://www.youtube.com/watch?v=40DykbPa4Lc Pepsi Commercial http://www.youtube.com/watch?v=40DykbPa4Lc Sarah Mcglaughlin http://www.youtube.com/watch?v=9gspElv1yvc Tag Body Spray http://www.youtube.com/watch?v=hc2vA_1NCcEhttp://www.youtube.com/watch?v=hc2vA_1NCcE Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U Jennifer Garner http://www.youtube.com/watch?v=x1i7rn7y8xs Old Spice http://www.youtube.com/watch?v=owGykVbfgUE Chuck Norris http://www.youtube.com/watch?v=MDUQW8LUMs8 Cheerios http://www.youtube.com/watch?v=kYofm5d5Xdw

11. What about this? http://www.americanrhetoric.com/MovieSpeeches/special engagements/moviespeechbraveheart.html# http://www.americanrhetoric.com/MovieSpeeches/special engagements/moviespeechbraveheart.html# Clueless- http://www.youtube.com/watch?v=Yf7MT1p1VNI

12. Other Terms to Know.. Rhetorical question: obvious answer - “Should we be judged on appearance or rather the content of our convictions?” Antithesis: Contrasting ideas are expressed in a grammatically balanced statement. (“Give me liberty or give me death”) Repetition: Use of Same word or phrase for emphasis Parallelism: A Pattern from line to line

13. Propaganda Is a form of communication aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument. influencing

14. Persuasive Appeals in Media Commercial advertising is one of the most powerfully persuasive forces in today’s world! So…How do they persuade you? Can you think of some ways?

15. Common propaganda techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

16. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product.

17. Bandwagon A statement suggesting that everyone is using a specific product, so you should too Persuading people to do something by letting them know others are doing it Gives impression that you will be left out if you don’t do what you are being persuaded Example: “See why so many women have switched” (Shampoo advertisement)

18. Why are these examples of Bandwagon?

19. Testimonial works because you feel like you can trust the words of an expert or someone who is famous.

20. Expert Opinion Ads using scientific sounding language to make a product seem more effective. Appeals to the audience’s intellect “Four out of five dentists recommend this toothpaste….” “Studies show that….”

21. Quick Review Slogan Repetition Bandwagon Testimonial Expert Opinion

22. Logical Fallacies Errors in Logical Thinking… Circular Reasoning- Supporting the Statement by Repeating the statement in different words Hasty Generalization- A conclusion drawn from too little evidence or from evidence that is biased

23. Logical Fallacies Non Sequitur- A conclusion that does not follow logically from the “proof” offered to support it Name Calling- Personal Attack False Cause- Thinking something is the cause of something else- Either/Or- Giving only two options- Example: “you’re either with us or against us!”

24. How to Make a Good Argument A Claim- a clear statement of a position on an issue Support- for the claim in the form of reasons and evidence Counter Arguments- Counter arguments that anticipate and refute opposing views Logic- A sound, logical argument and effective language Conclusion- that sums up the reason and call for action

25. Quick Review… What are the 3 main Persuasive Appeals? What are some Rhetorical Devices that we can look for in Persuasive speeches? List some fallacies… What does a good argument need?

26. The Parking Ticket You work at Carolina Place Mall. You’re working very hard saving money for college. On January 11, you went to work, despite a freak snow storm. You pulled into a parking spot, covered in snow. You return, 8 hours later to a melted parking lot only to discover your car has been towed. Upon investigation, you discover that the snow covered a handicapped parking spot with a picture and blue lines painted on the ground, but no sign. You paid $250.00 for the tow and have been given a $500 ticket.