1. Power of Persuasion

2. Persuasive Rhetoric/Devices
What’s rhetoric?
Deductive – big to small
Inductive – small to big
Rhetorical question = obvious answer : “Should we be judged on appearance or rather the content of our convictions?”
Antithesis: contrasting ideas are expressed in a grammatically balanced statement.
Repetition
Parallelism – pattern from line to line
Rhetoric: study & use of lang.
Ind: begin w/facts & proceed to conclusion (small to big)

3. EXs
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way." (Charles Dickens, A Tale of Two Cities)

4. Allusion Difference between illusion and allusion? Illusion = magician
“ I have taken the hallway less traveled by, and that has made all the difference” – Ms. Koller
She looks in the “mirror, mirror on the wall” and doesn’t like what she sees.

5. Appeals - Convince Others
Your job is to CONVINCE (persuade) others by giving strong arguments. Great.. How do I do that?
Think of this like SALES. You have a product to sell and you have to convince people to buy it.

6. Appeals – 3 types
Appeal to Logic (logos): This means, give me a solid reason why I should believe you and back it up with clear, legit statistics
“4 out of 5 dentists prefer Crest over Colgate”
“8 out of 10 travelers prefer Travelocity”
Statistics, facts, hard evidence are what you want for PFD. They are your STRONGEST arguments.

7. Logical (Rational) appeals
facts
case studies
statistics
experiments
logical reasoning
analogies
anecdotes
authority voices

8. Appeals to Emotion
2. Appeal to Emotion (pathos): Use language to inspire strong feelings in order to persuade.
“Why would anyone kill an innocent child?”
“Little Pedro is waiting for you to save him.”
“Men: you don’t have to deal with hair loss anymore.”
“Women: Get back your high school figure!”

9. Emotion types higher emotions belief in fairness love pity etc.
lower emotions
greed
lust
revenge
etc.

10. Appeals
3. Appeal to Ethics (ethos): This hits right at the reader’s sense of right and wrong.
“For less than the cost of a cup of coffee, you can save Pedro”
“Elizabeth Dole voted on the side of oil companies every time”
“If you want your children protected by licensed, trained, qualified staff…”

11. Ethics examples trustworthiness credibility reliability
expert testimony
reliable sources
fairness

12. Let’s see what we have http://www.youtube.com/watch?v=40DykbPa4Lc

13. Logical Fallacies – book p 216
Type
Definition
Example
Either/or
Name-calling
Overgeneralization
False Cause

14. Wanna argue? Argument: expresses opinion and supports it.
Begin with a claim – your position
Offer support.
Anticipating the opposition = counterclaim.

15. The Parking Ticket
You work at Carolina Place Mall. You’re working very hard saving money for college. On January 11, you went to work, despite a freak snow storm. You pulled into a parking spot, covered in snow. You return, 8 hours later to a melted parking lot only to discover your car has been towed. Upon investigation, you discover that the snow covered a handicapped parking spot with a picture and blue lines painted on the ground, but no sign. You paid $ for the tow and have been given a $500 ticket.