1. The most effective slogan
always open (slogan)
is open twenty-four hours.
(always open and it does)
almost have every thing that we
need and we need it very much.

2. The most effective slogan
天天都便宜
Carrefour wants customers to know
that they are the cheapest one and
they only have the choice and this slogan is very successed.

3. The most effective slogan
好險!有南山
This slogan has two meanings. One is that thanks to the 南山 insurance, people get better security and the other one is that 南山 is a very good insurance you have to choice it. It is very creative!

4. The most effective slogan
專注完美 近乎苛求
LEXUS emphasize they are very careful in every step they make cars and almost near perfect. They are confident in their quality and believe they can do it, trying to be trusted by customers.

5. The most effective slogan
Just do it
Nike use this slogan, I think it is very inspirational and it meets what they want to say for athletes. Don’t think too much and focus on a goal you dream and you will get it. Not only for athletes but also massive people.