1. Marketing Tools and Resources Part 2: Key Benefits Chris Keegan Rachel Joyner Raluca Titirig Valerie Lambert & Mollie Hammar Wednesday October 1, 2014 Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

2. Marketing Tools and Resources Part 2: Key Benefits Oracle Confidential – Internal/Restricted/Highly Restricted  Solutions Catalog: Deeper dive and demo  Content Syndication: SharedVue  Publishing partner events  Partner Marketing Kits: Insight and demo 1 Red Team behind your OPN Portal to help you drive additional business

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle PartnerNetwork Solutions Catalog Key Benefits - Deeper dive and demo Chris Keegan Director, WWA&C OPN Website October 1, 2014 3

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle PartnerNetwork Solutions Catalog Showcase your expertise to visitors worldwide Reach new customers and prospects Provided to you as an OPN member benefit No cost way to leverage the Oracle brand 4

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 30K Put your company in front of customers, partners and Oracle field sales 5 Visitors per month

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Solutions Catalog Features 6

7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | OPN Solutions Catalog Demo 7

8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Search Interface – Keywords and Facets 8

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Search Interface - Results Oracle PartnerNetwork’s entire partner community is searchable 9

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Search Interface – Using Facets Search results can be narrowed with a few clicks 10

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Search Interface – Using Facets Quickly find a partner with the appropriate credentials 11

12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Partner Profile (Basic) If you are a partner in good standing, a basic profile has been created for your company: -Company name -Address - Level - Contact information 12

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Partner Profile (Basic) - Specializations 13

14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Partner Profile (Basic) – Distribution Rights 14

15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Partner Profile (Contributed) By contributing content to your profile, you can: -Differentiate from the competition -Market yourself -Make your profile more searchable on the Catalog and Google 15

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Highlight Your Offerings Create solutions profiles to highlight your Oracle-based solutions and offerings 16

17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Upcoming Events and Success Stories 17

18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Update Your Profile Solutions Catalog accounts – accessible by your company’s Partner Administrators (and designated administrators) 18

19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Account Management – Company Profile 19

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Account Management – Solutions Profile 20

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Account Management – Leads and Traffic Reporting 21

22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Account Management – Assign Access Rights 22

23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Solutions Catalog Resources Best practices guide FAQs Tutorials www. oracle.com/partners/goto/sc- resources Solutions.oracle.com 23

24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | OPN Syndicated Oracle Showcase Powered by SharedVue Rachel Joyner Oracle Account Manager The Channel Company | SharedVue October 1, 2014 Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

25. Global Reach Channel Ready Services Led 30+ Years in IT Channel Singular IT Channel Focus Wide Adoption 20k+ Partners Channel Expertise/Industry Standard Flexible Platform Channel Marketing Automation Leader

26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Web Content Syndication Automate delivery of your solutions content Drive demand for your products via inbound lead generation and gated content Leverage Oracle content and integrated marketing investments to drive traffic to your website Web Content Syndication

27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Web Content Includes Applications Middleware Servers and Storage Database Engineered Systems Cloud Optimized Solutions Web Content Includes:

28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Benefits Measurable effectiveness through ROI metrics Real-time content updates with lead generation capabilities Product and solution accuracy and awareness Seamless integration with existing website styles Benefits

29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Deliver Oracle Content/Resources through your Website Automatically How to Share Oracle Content Start with a blank page on your website Copy and paste a few lines of SharedVue content syndication code Syndicate web content instantly Deliver Oracle Content/Resources through your Website Automatically

30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Thank You! Learn More oracle.sharedvue.net/infocenter Register Today oracle.sharedvue.net/infocenter/en/register Oracle Confidential – Internal/Restricted/Highly Restricted Rachel Joyner Oracle Account Manager The Channel Company | SharedVue Rjoyner@thechannelcompany.com

31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | OPN Benefits Event Publishing & Google AdWords Raluca Titirig Senior Manager WW A&C Communications & Events October 1, 2014 Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

32. Leverage Publication Services & Trademark Use Benefits Oracle Confidential – Internal/Restricted/Highly Restricted32

33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | DEMO Events.oracle.com Oracle Confidential – Internal/Restricted/Highly Restricted33

34. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Global Partner Marketing: Channel Kits – Insight and demo Valerie Lambert & Mollie Hammar Global Partner Marketing

35. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Demand generation basics: – Eblast with source files – Customer facing presentations – Tele-prospecting scripts – Social Media links and Copy Blocks Call to action: – Datasheets – Analyst reports, whitepapers, videos, webcast replays, eBooks, etc. – New for our Smart Combos – Oracle on Oracle (OoO) for partners: ‘Event in a box’ asset Partner sales resources (New): – Partner facing presentations – Sales Plays – Battle Cards – Competitive information (when available) Global Partner Marketing Channel Kits: A Closer Look 25,000+ Oracle PartnerNetwork (OPN) members get complete Go-To-Market kits containing everything needed to run successful marketing programs, including:

36. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | increase in the number of visits to the OPN kit portal in FY14 (compared to FY13) 62 %

37. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Engaging Partners at All Levels Three Tiers of Initiatives and Connected Campaigns

38. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Channel Kits Support Global Strategic Initiatives Oracle Confidential – Internal/Restricted/Highly Restricted38 Providing Vital Resources to Boost Sales

39. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Channel Kits – OPN demo Oracle Confidential – Internal/Restricted/Highly Restricted39

40. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Partner Marketing Kit Priorities Cloud AppsOracle on Oracle Server & Storage Engineered Systems Smart Combos DB & Middleware Industries Big Data and connectors v1 JD Edwards Marketing Automation Pilot KitPSFT on ES + STO Oracle VCA: Turnkey Agility for your Datacenter New SAN with Pillar FS1 launch kit New offering! (VCA +EM +ZS3 + Apps tbc)Webcenter Instantis Oracle HCM SaaS Cloud Be a Decision Master with Oracle EPM… PSFT on SPARC + STO SPARC THE BASE (SPARC T4 T5 and SCC) OVCA to VCA VCA re-naming all assets EM12c + ODA X4 (with DB 12c) = As a Mgmt. Platform or a Cloud Building Block Primavera Prime Oracle ERP SaaS Cloud Oracle JD Edwards EnterpriseOne Siebel on Exadata + STO NAS SAN and Tape kits BI Mobile Primavera P6/Analytics/team member RightNow CX SaaS Cloud Service JD Edwards EnterpriseOne – Apparel ManagementSiebel on SPARC + STO Get Extreme performance with Oracle Linux Growing …Fast with MySQL on Windows Oracle Accelerate Mid- Size Solution for Construction Oracle SCM SaaS CloudSAP on Exadata + STO ZFS Acme Packet Enterprise Session Border Controller (ESBC) Inoapps on ERP Cloud Tape Storage messaging 40 * Exact Kit Titles are TBD

41. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Engineered to Win Together Oracle and Partners