1. Twitter: #KunoSEO

2. Twitter: @CPollittIU - #KunoSEO Introduction kunocreative.com Chad H. Pollitt Director of Inbound Marketing

3. Twitter: @CPollittIU - #KunoSEO kunocreative.com

4. Twitter: @CPollittIU - #KunoSEO Agenda The Old SEO The New SEO What are the Causes? What Does this Mean? Q&A kunocreative.com

5. Twitter: @CPollittIU - #KunoSEO kunocreative.com The Old SEO

6. Twitter: @CPollittIU - #KunoSEO The Old SEO Technical SEO –On-page Sculpting –Link Building –SEO Programming –Competitor Audits –SEO Architecture –Content for the Sake of Content kunocreative.com

7. Twitter: @CPollittIU - #KunoSEO kunocreative.com The Old SEO

8. Twitter: @CPollittIU - #KunoSEO kunocreative.com The Old SEO Pay Per Keyword Pay for Rankings Pay for Traffic

9. Twitter: @CPollittIU - #KunoSEO kunocreative.com The Old SEO

10. Twitter: @CPollittIU - #KunoSEO kunocreative.com *Data from the MarketingTechBlog.comMarketingTechBlog.com The New SEO

11. Twitter: @CPollittIU - #KunoSEO What Does this Mean? Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does kunocreative.com

12. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO

13. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO

14. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO

15. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO Traditional SEOInbound Marketing

16. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO Inbound MarketingTraditional SEO

17. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO Inbound MarketingTraditional SEO

18. Twitter: @CPollittIU - #KunoSEO kunocreative.com The New SEO 5 posts/week Traffic from 2,480 Keyword Phrases Traffic from 13,798 Keyword Phrases = 556% Increase 10 posts/week 13 Months 5 - 10 Posts/wk 2 - 3 Posts/wk

19. kunocreative.com Twitter: @CPollittIU - #KunoSEO The New SEO

20. Twitter: @CPollittIU - #KunoSEO What are the Causes? kunocreative.com “...make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” -Google’s Webmaster Guidelines

21. Twitter: @CPollittIU - #KunoSEO kunocreative.com What are the Causes? Google Panda Launched (Feb 2011)Feb 2011 Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)Apr - Oct 2011

22. Twitter: @CPollittIU - #KunoSEO kunocreative.com What are the Causes?

23. Twitter: @CPollittIU - #KunoSEO kunocreative.com What are the Causes?

24. Twitter: @CPollittIU - #KunoSEO What Does this Mean? Create Original, Problem- solving and/or Entertaining Content kunocreative.com

25. Twitter: @CPollittIU - #KunoSEO Google Caffeine Update "Freshness" (Nov 2011)Nov 2011 Google Caffeine Launched (Jun 2010)Jun 2010 kunocreative.com What are the Causes?

26. Twitter: @CPollittIU - #KunoSEO Publish Content Frequently kunocreative.com What Does this Mean?

27. Twitter: @CPollittIU - #KunoSEO J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011)Feb 2011 kunocreative.com What are the Causes?

28. Twitter: @CPollittIU - #KunoSEO Don’t Buy Links or Use Link Building Services kunocreative.com What Does this Mean?

29. Twitter: @CPollittIU - #KunoSEO Google Limits Keyword Search Query Info (Oct 2011)Oct 2011 kunocreative.com What are the Causes?

30. Twitter: @CPollittIU - #KunoSEO kunocreative.com What Does this Mean?

31. Twitter: @CPollittIU - #KunoSEO kunocreative.com What Does this Mean? 33% of Total Organic Leads 22% of Total Organic Search

32. Twitter: @CPollittIU - #KunoSEO Search Results & Technical SEO ROI are harder to track kunocreative.com What Does this Mean?

33. Twitter: @CPollittIU - #KunoSEO Google +1 Launched (Mar 2011)Mar 2011 Google+ Social Media Platform Launches (Jun 2011)Jun 2011 Google+ Business Pages Launched (Nov 2011)Nov 2011 kunocreative.com What are the Causes?

34. Twitter: @CPollittIU - #KunoSEO Google & Bing Admit to Using Social Signals (Dec 2010)Dec 2010 Google Search, Plus Your World (Jan 2012)Jan 2012 kunocreative.com What are the Causes?

35. Twitter: @CPollittIU - #KunoSEO Distribute Content via Social Media – Be Social kunocreative.com What Does this Mean?

36. Twitter: @CPollittIU - #KunoSEO In order to maximize search engine visibility & organic leads you must... kunocreative.com What Does ALL of this Mean?

37. Twitter: @CPollittIU - #KunoSEO kunocreative.com

38. Take-a-ways 1.Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does 2.Create LOTS of Original, Problem-solving and/or Entertaining Content 3.Publish Content Frequently 4.Don’t Buy Links or Use Link Building Services Twitter: @CPollittIU - #KunoSEO

39. kunocreative.com Take-a-ways 5.Search Results & Technical SEO ROI are harder to track 6.Distribute Content via Social Media Be Social 7.Inbound Marketing is the New SEO Embrace it all... Twitter: @CPollittIU - #KunoSEO

40. Building Links Naturally with the New SEO Facebook.com/kunocreative Twitter: @CPollittIU - #KunoSEO

41. kunocreative.com

42. Twitter: @CPollittIU - #KunoSEO Thank You for Attending! kunocreative.com Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing. Slides are available at Questions?