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Published byMarvin Bertram Conley Modified over 9 years ago
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FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015
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TIPS FOR YOUR TRADEMARKS Know your Business & Trends Ensure your Business knows you Brand Mkt clearance Correct use of Trademarks Global Trademark Monitoring Trademark filings Docket your Information
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KNOW YOUR BUSINESS & TRENDS Cost Effective Use Resources/ Time accurately Build on Brand development and growth Vs “non wanted issues”
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ENSURE YOUR BUSINESS KNOWS YOU Train Ambassadors of brand Initial Brain Engamentent Storm Assist disputes/ defense Effective
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BRAND MKT CLEARANCE Initial Clearance Knock out/ Full clearance? Stramline Process Max Info Client Risk Assestment Options
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CORRECT USE OF TRADEMARKS Review materials Policy use/ review Use of /
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GLOBAL TRADEMARK MONITORING Watch Service Sales/ Mkt Force Prioritaze oppositions Monitor, Internet, Applications, Media use Think about options Early Detection
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TRADEMARK FILINGS Essential for Business Protectable Local / International
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DOCKET YOUR INFORMATION Efficient Management
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