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FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015.

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Presentation on theme: "FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015."— Presentation transcript:

1 FOR YOUR TRADEMARKS Rocio Fernández-Bujarrabal Europe IP Counsel June 1st, 2015

2 TIPS FOR YOUR TRADEMARKS Know your Business & Trends Ensure your Business knows you Brand Mkt clearance Correct use of Trademarks Global Trademark Monitoring Trademark filings Docket your Information

3 KNOW YOUR BUSINESS & TRENDS Cost Effective Use Resources/ Time accurately Build on Brand development and growth Vs “non wanted issues”

4 ENSURE YOUR BUSINESS KNOWS YOU Train Ambassadors of brand Initial Brain Engamentent Storm Assist disputes/ defense Effective

5 BRAND MKT CLEARANCE Initial Clearance Knock out/ Full clearance? Stramline Process Max Info Client Risk Assestment Options

6 CORRECT USE OF TRADEMARKS Review materials Policy use/ review Use of /

7 GLOBAL TRADEMARK MONITORING Watch Service Sales/ Mkt Force Prioritaze oppositions Monitor, Internet, Applications, Media use Think about options Early Detection

8 TRADEMARK FILINGS Essential for Business Protectable Local / International

9 DOCKET YOUR INFORMATION Efficient Management

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