1. Key Elements of a Rights Management System MODELS 10 1st-2nd November, 1999

2. Intellectual Multimedia Property Rights Model And Terminology for Universal Reference

3. Background European Commission funded research project Part of the DGIII ESPRIT 1 programme 1 European Strategic Programme in Information Technologies 3 years duration, starting December 1995 Follows CITED project (Copyright in Transmitted Electronic Documents)

4. Background Widely regarded as the pioneer for strategic thinking on IPR-related issues Conducted high-profile consensus building and information gathering exercises Stimulated considerable interest in its business modelling and prototype development

5. Project Contributors ALCS (project leaders) CISAC IFPI EUSIDIC (Assoc. of European Information Users & Providers) IMA (Interactive Multimedia Association) TELES GmbH (ISDN solutions) Telia AB, Multimedia Division (Sweden) Bertelsmann British Library Tagish DigiCash University of Florence (Dept. of Electrical Engineering) Imperial College, London University of Amsterdam (Institute for Information Law) MCPS-PRS Alliance PARTNERSPARTNERS ASSOC. PARTNERS

6. Objectives To devise and recommend processes To devise and recommend processes to protect and trade all types of intellectual property To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected while the needs of individual users are met.

7. Processes Creation identification Content Protection Digital payment systems Monitoring & tracking of usage Licensing transactions Legal acquisition and privacy Integrated ECMS (Electronic Copyright Management Systems)

8. Methodology Consensus building from SIGs IMPRIMATUR-staged Fora & Workshops Integration with other projects (CIS, MPEG-4, and other EC Projects) Gather information on the impact of multimedia IPRs in four core sectors: Business, Technology, Standards and Legal by:

9. Consensus Fora Nov 96, London Forum on Privacy, Liability and Consumer Rights May 97, Stockholm Forum on IPR business models and recommendations for ECMS functionality Oct 97, Amsterdam Forum on Rights and Exceptions July 98, London Contracts, Copyright and the Internet Nov 98, Munich Forum on Standardisation Processes

10. Intellectual Multimedia Property Rights Model And Terminology for Universal Reference Intellectual Multimedia Property Rights Model And Terminology for Universal Reference

11. Present complex business scenarios Represent multi-dimensional layers Separates Actors and their Roles A tool to map physical and virtual environments Why A Business Model?

12. Constructing The Business Model Define the different roles (or entities) Attributes Relationships Transactions

13. Creator Creation Provider Unique Number Issuer Rights Holder IPR Database Media Distributor Purchaser Bank Certification Authority Monitoring Service Provider Business Model Roles

14. Business Model Attributes The Bank must support electronic payment transactions International standard numbering conventions can be embedded into digital creations to manage identification One actor can play one or more roles The model provides the flexibility to manage licensing transactions between different roles

15. Business Model Transactions Distribution of Digital Creations Allocation of unique numbers to Creations Electronic payments Licensing transactions Reporting IPR information Certification keys Monitoring usage

17. Presenting the Business Model A short animated presentation on CD-ROM to illustrate the concept of the business model…...

18. The Demonstrator Trials Designed to demonstrate the trading of multimedia creations Supported by an ECMS architecture Secure environment for e-commerce Opportunity to prototype online licensing transactions Current Trials examine literary works, photographic images and music

19. Rights Society Structure Works Database Usage Processing Financial Processing Rights Owner Licensing Processing Unique Number Issuer Copyright Enforce- ment Licensee Usage Data Society Core Business

20. Alternative Rights Society Structure Works Database Usage Processing Financial Processing Rights Owner Licensing Processing Unique Number Issuer Copyright Enforce- ment Licensee Usage Data Society Core Business TTP Foundation Subcontract or Venture Capital Work by Work Interface Rightswatch ? Nat West, Wave Systems, Vodafone

21. Key Elements of a Rights Management System MODELS 10 1st-2nd November, 1999