1. Cloud Computing The Vision and Strategy for Hosters
4/24/ :04 AM
Cloud Computing The Vision and Strategy for Hosters
Arsim Muslija
Partner-Hosting Manager
Microsoft Switzerland
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Agenda Introduction: Hosting Business Today
Microsoft’s Software + Services Strategy
Cloud Computing
Vision
Azure for Hosters
Dynamic Data Center Toolkit for Hosters
Windows Azure/BPOS for Hosters: Guest speaker Dr. Peter Meyer (MIT GROUP)
Take Aways / Q+A

3. “The Cloud has landed on Earth.” T1 Research Hosting take away
from Transformation Summit
in Las Vegas in Sept 09

4. 1 2 3 4 5 Challenges for Hosters in Today’s Market Business Technology
Customers demand elastic cloud capacity to lower cost and gain flexibility in purchasing and provisioning applications
Betting on right 3rd party platforms Dependable partner who can provide secure, reliable performance 2
Staying competitive Delivering new services to market, acquiring new customers, growing ARPU
Staying focused on your key value add
Focusing investment in higher-margin differentiators
Reducing operating costs 3
Gain agility while reducing cost Quickly ramp up new or different capacity as business needs change
Ability to scale up or down
as business changes Speed of development and deployment 4
Enter new markets quickly
Leverage existing investments
Need for solutions which use existing tools, languages and skills
IP needs to be transferrable to multiple platforms 5
Lower Your Cost in infrastructure investments
Providing services that integrate easily with customers existing investments

5. Market Environment: Top of Mind for CIOs1
Cutting Cost and Lowering Capex
Infrastructure uses up valuable IT resources
40% CIOs plan to cut IT budgets 2
Driving value for the business with tight IT budgets
Leveraging and extending past IT investments to provide future value
72% CIOs have cut or plan to cut discretionary IT projects*
“Live with what we have” 3 4
Maintaining security while increasing access and transparency internally and externally
Many data centers are a limitation
59% of surveyed CIOs view security and datacenter efficiency as “must do” projects 5 6
Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation?
Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing
Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”

6. 2009 STB Virtual Analyst Summit
4/24/2017
The Industry Debate
Security and privacy
Customizability
Visibility and control
Data accessibility
Global reach
Ease of provisioning
Business agility
Deployability and manageability
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. 2009 STB Virtual Analyst Summit
4/24/2017
Software + Services
Best of both worlds
User in control
Deployment choices for IT +
Extending tools and platform to cloud
Experience across multiple devices
Best-in-class SLAs and IT governance
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Microsoft Software+Services The Power of Choice for Customers
Rapid implementation
Anywhere-access
Rich customization
MS Hosted
Control & ownership
Strategic capabilities
Advanced integration
On-Premise
Partner
Hosted
Outsourced IT
Industry / Vertical configuration
Packaged solutions

9. Simplifying Cloud Computing

10. Adapting to Market: Datacenter Evolution
Traditional Datacenter
Virtualized Datacenter
Private Cloud
Public Cloud
Traditional Datacenter
Virtualized Datacenter
Private Cloud
Public Cloud
Utilization Increases to >50%
Management Costs Decrease
Management Costs Decrease Significantly
IT as a Service
Well-known, stable and secure
Utilization <15%
Capacity on Demand
Global Reach
Microsoft Confidential - Do Not Distribute

11. Non-Cloud inefficiencies
Allocated IT-capacities
Load Forecast
“Under-supply“ of capacities
“Waste“ of capacities
Fixed cost of IT-capacities
IT CAPACITY
Barrier for
innovations
Actual Load
Time

12. Optimized in a Cloud View
Allocated IT-capacities
Load Forecast
No “under-supply“
IT CAPACITY
Reduction of “over-supply“
Reduced costs if reduced load
Reduction of initial investments
Actual Load
Time

13. The Cloud Computing Continuum
Microsoft Virtualization
4/24/2017
The Cloud Computing Continuum
Private
Public
Software as a Service
(SaaS)
Platform as a Service
(PaaS)
IT as a Service
Dynamic Data Center Toolkit
For Enterprises
Infrastructure as a Service
(IaaS)
Dynamic Data Center Toolkit
For Hosters |
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Building a Foundation Dynamic Data Center Toolkit for Hosters (DDTK-H)
Vision: Deliver a toolkit that allows hosters & enterprises to dynamically pool, allocate and manage resources to enable IT Infrastructure as a Service
Step-by-step instructions that you can use to build an instantly scalable virtualized infrastructure guidance
Sample code and best practices
Dynamic Data Center Toolkit for Hosters (DDTK-H)
Available now and free of charge!
An architectural roadmap, deployment guidance and best practices
Familiar tools that are compatible with existing applications
Dynamic Data Center Toolkit for Enterprises (DDTK-E)
Available free of charge in first half of 2010
Microsoft Confidential - Do Not Distribute

15. Dynamic Datacenter Toolkit for Hosters
Microsoft Virtualization
4/24/2017
Dynamic Datacenter Toolkit for Hosters
Prescriptive guidance for creating managed
services and hosted Cloud offerings
On-demand VM provisioning
Sample portal helps provide hoster’s customers an integrated control and view of services
End-to-end prescriptive guidance for creating cloud services, managed hosting
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Who’s using the DCC Toolkit Now?
9 Hosters deploying services by using the Dynamic Data Center Toolkit since launch at Microsoft Hosting Summit in March 2009, with 38 more in the deployment pipeline.
Microsoft Confidential - Do Not Distribute

17. Web Platform Installer 2.0
One click download installation of free web stack (1 MB)
A free tool that makes it simple to download, install and keep up-to-date with the latest components of the Microsoft Web Platform
In addition, install easily popular open source ASP.NET and PHP web apps with the Web PI
Servers
Tools
Technologies
Applications
Design and development integration for
pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:

18. Azure’s Value for Hosters Adding new capabilities to your existing business
Provide managed services on top of your own infrastructure
Managed Hosting
Integrate managed services that use Azure, such as remote disaster recovery
Integrate your control panel with Windows Azure and resell access to Azure-hosted applications
Offer access to shared and dedicated services through your control panel
Mass Market Hosting
Network Providers
Offer innovative Azure services that connect data and devices over your network
Offer web and delivered over your network

19. Interoperability between Hoster and Azure
Open standards
Open connectivity
Integrate your servers with Azure
Synchronize data between SQL Server and SQL Azure
Single-sign-on across environments
Industry standard languages
.NET, Java, PHP, Ruby, Python, C++, etc.
Industry standard protocols
HTTP, SOAP, WS*, REST, XML, SQL
Federated
Identity, Access Control,
Process Management
Hoster’s
Dedicated
Servers
Enterprise
On-Prem
Systems

20. What Hosters are thinking about Windows Azure and BPOS
4/24/ :04 AM
What Hosters are thinking about Windows Azure and BPOS
partner
Dr. Peter Meyer
CEO
MIT GROUP
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. MIT-GROUP: What we do – focus areas
4/24/ :04 AM
MIT-GROUP: What we do – focus areas
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. MIT-GROUP: How we work Customers world Our World Requirement Solution
4/24/ :04 AM
MIT-GROUP: How we work
Customers world
Our World
End-Customer Developer
Customer with its specific activities, culture, structure, history , demands, requirements etc.
MIT-Partner
On premise
SWISS-IT-BUNKER
Microsoft Cloud
BPOS
Requirement
Solution
Customer
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. The future of service providers/Hosters
4/24/ :04 AM
The future of service providers/Hosters
End-Customer, Developer: Use IT
Provide, bundle, enhance and innovate all services, servers and platforms
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Benefits for the developer
4/24/ :04 AM
Benefits for the developer
Enhanced scalability of their own application / solution
Enhanced portfolio through cooperation with hoster
Opportunity to act as full-service provider (whitelabeling)
Enhanced awareness in the market / enlarge market penetration
Reduce business- risk through delegation of operation
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Benefits for MIT-GROUP (other Hosters)
4/24/ :04 AM
Benefits for MIT-GROUP (other Hosters)
Expansion of our portfolio
Enhanced sales chances with hybrid (cost-) model
New business and innovation opportunities
More enabling-power for partner-solutions
Better visibility in the market
More awareness from Microsoft
Enjoy working of own engineers through state-of-the-art technology and new challenges
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Take away Be part of the new opportunities – they are coming anyway
4/24/ :04 AM
Take away
Be part of the new opportunities – they are coming anyway
Train your customers / decision makers to be open (minded) for new operation models
Enjoy exciting technology
Innovate or perish
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Take Aways Microsoft offers the ‘Power of Choice’ to Customer
4/24/ :04 AM
Take Aways
Microsoft offers the ‘Power of Choice’ to Customer
Partner-Hosting model is a key asset for Microsoft
Take advantage of the new Cloud Computing opportunities
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Q+A

29. Next presentations Stay tuned, stay hosted 15.40 - 16.30
4/24/ :04 AM
Next presentations
Dynamic Data Center: Foundation for Cloud and Managed Services
Jan Haul
16.40 – 17.30
Microsoft Web Platform for Hosters: Features and Benefits
Michael Epprecht
Stay tuned, stay hosted
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Microsoft is looking forward to help YOU succeed
4/24/ :04 AM
Microsoft is looking forward to help YOU succeed
Arsim Muslija
Partner-Hosting Manager
Microsoft Switzerland
For more information
Cloud Computing:
Hosting Switzerland:
Web Platform Installer and more:
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Herzlichen Dank unseren Sponsoren!
4/24/ :04 AM
Herzlichen Dank unseren Sponsoren!
Event-Partner:
Medienparter:
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

32. 4/24/ :04 AM
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.