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Redefining Your Recruiting Strategy Planning for Future Trends
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Today’s Presenter Marc Horn Global Sales Manager ADP Talent Acquisition Solutions
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Current Employment Trends
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Unemployment – Percentage of U.S. Population Source: Bureau of Labor Statistics, 2015
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Employment Trends by Industry – Over Prior Quarter Source: Indeed, 2015
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Recruiting Strategies – Current and Future Trends
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The Importance of Talent Analytics Source: Talent Management, CareerBuilder, 2015 Tools Under 40% of companies’ talent acquisition functions can meet business needs Talent Community 77% of the workforce is open to a new position Mobile Only 36% of companies have mobile- friendly application processes Social Media 30% of companies still are not using social media to recruit Branding Branding for organzational influence yields 43% more high- quality applicants
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50% Under of companies use Twitter and Facebook to recruit candidates Source: Talent Management, 2015 44% of companies plan to increase hiring somewhat or significantly this year Source: Talent Management, 2015 60% of companies are investing in big data and analytics tools Source: Bersin by Deloitte, 2015 Current and Future Trends
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How Does Your Organization Use Analytics? What is your current recruiting strategy? How is your company positioned in the market? –Glassdoor –Company reviews –Candidate surveys Are you taking advantage of social, mobile, and talent community recruiting? What technology tools are you using? –ATS –CRM –Centralized recruiting platform How do you track results?
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Talent Acquisition Tools
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of organizations have done significant statistical analysis on their workforce 14% of organizations are considering only a SAAS product for their HRMS 40% 8% of HR business leaders think their organization has strong talent analytics capabilities Source: Bersin by Deloitte, HR Decisions, Deloitte, 2015
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Talent Acquisition Tools – Strategy Examine current technology tools for innovation or upgrades Replace or add new recruiting efficiencies to the system Train and engage recruiters and candidates
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Employer Branding
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Likelihood of turnover is reduced to among organizations with a strong company culture 13% Source: Columbia University, 2015 2/3 of jobseekers say diversity is important to them when looking for a new role Source: Glassdoor, 2015 Only of recruiters create and promote their employer brand 28% Source: Aberdeen, 2014
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Employer Branding – Strategy Development Social Media/ Mobile Technology Deploy Communications Making the most of your employment brand marketing and communications. Define the strategic vision for career site functionality, building on existing brand Build out appropriate channels to enhance communications Send newly developed messages throughout all channels
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Social Media
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Social media has had a game-changing impact on how companies source and recruit critical talent across all industries 55% of recruiters say they have changed their mind about a candidate based on social media posts 70% of companies are using social media to recruit 93% of recruiters are likely to look at candidates’ social profiles Source: Jobvite, 2014, Talent Management, Jobvite 2015
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18 Social Media – Strategy Demonstrate employer value proposition Connect social media and talent communities Communicate with potential applicants
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Mobile 19
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Mobile Source: Aberdeen, 2014; We Are Social, 20114 Only 29% of companies are using mobile strategies – but 44% plan to 6.5 billion global mobile subscribers 93% Global mobile penetration is
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Mobile Recruiting – Strategy Mobile sitesTablet sites Geo-location Text message alerts
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Talent Communities
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Talent Community 14 Talent communities can reduce time-to-fill by 46% Candidates hired through talent communities have a days retention rate Talent Community Benefits Connect with top talent ahead of demand 1 Build a talent network for niche roles 2 Reduce the overall cost of recruiting 3 Source: Ascendify, 2014
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Talent Community – Strategy Targeted Mobile-optimized Branded Career Site Social Media: Facebook ® Company Page; Twitter, LinkedIn Discussion Group, LinkedIn ® Corporate Page; YouTube Channel Subscribers, Blogs Sourcing Team: Mapping Drive traffic to mobile and web career site Targeted opt-in text message and email communications Targeted Advertising (e.g. Facebook mobile) Targeted Advertising (e.g. Facebook mobile) Targeted Job Board e.g. Monster ® Content delivery through social and mobile channels Traditional Email Market Advertising Talent Community Less Targeted
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© Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Veteran Recruiting
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Source: BLS, Economist, U.S. Chamber of Commerce, 2015 Last year, veteran unemployment declined to 7.2% Almost of new hires for federal roles are veterans 50% veterans transition back to civilian life each year 200K Veterans change jobs within the first three years of civilian employment 2x
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Veteran Recruiting - Strategy On-site job fairs at military bases Military- specific talent communities Targeted recruiting strategies
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28 Strategy-Building: Wrap-Up What tools do you have? What results do you get from your current solution? What tools do you lack? What is your current solution failing to provide? Where are your candidates? How are you connecting with them? How do you measure success?
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29 © Copyright 2015 ADP, LLC. Proprietary and Confidential Information. Questions?
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30 © Copyright 2015 ADP, LLC. Proprietary and Confidential Information. 30 Thank you! Marc Horn 419-420-1830 marc.horn@adp.com
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