1. Proprietary and Confidential Fat Spaniel Technologies The Leader in Monitoring Services for Renewable Energy Systems Marketing Your CSR Program

2. Proprietary and Confidential Marketing Your CSR Program: Agenda Focus of this presentation: Clean Energy Why market your CSR program? What should you market? Visualizing clean energy

3. Proprietary and Confidential Energy: The Central Issue of our Times National security / energy independence Peak oil Skyrocketing costs of fossil fuels Global warming Tipping point: “An Inconvenient Truth”

4. Proprietary and Confidential Clean Energy: Stakeholders Government (US and int’l) Suppliers Channels Shareholders Customers

5. Proprietary and Confidential Why Market Your CSR program? Risk reduction Build corporate culture Competitive advantage Multiplier effect Branding Attract motivated employees CSR Increase company value

6. Proprietary and Confidential Decreasing Risk Rising energy costs Risk Regulatory Non- Compliance Civil lawsuits Brand impairment Trade restrictions

7. Proprietary and Confidential The Pitfall: “Greenwashing” Green-wash (green'wash', -wôsh') – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Green marketing without substance Negative impact on brand –Florida utility “Sunshine Energy Program” –Clean Coal campaign?

8. Proprietary and Confidential TerraChoice: “Six Sins of Greenwashing” Sin of the Hidden Trade-Off –“Energy-efficient” electronics that contain hazardous materials Sin of No Proof –Hair conditioners claiming to be “certified organic” Sin of Vagueness –“100% natural”, “non-toxic”, “environmentally-friendly” Sin of Irrelevance –“CFC-free” though CFCs were banned 20 years ago Sin of Fibbing –False claims of Energy Star certificationEnergy Star Sin of Lesser of Two Evils –Organic tobacco

9. Proprietary and Confidential Green Fatigue? Cynicism, yes –UK survey (2007) said only 1% believed firms motivated by “genuine concern for the environment” Fatigue, no

10. Proprietary and Confidential Case Study: REI’s Program Theme: “Stewardship” Hired team of consultants to establish a baseline for being climate-neutral Bought carbon offsets for all adventure travel trips it organized Sourced only renewable energy sources such as hydro-electric Incentives for employees to cycle to work All its buildings are reducing carbon footprints

11. Proprietary and Confidential Case Study: REI’s Marketing of CSR Annual “Stewardship Report” In-store marketing Strong web presence

12. Proprietary and Confidential Case Study: Wal-Mart Pilot project announced 2007 22 US stores Solar electric systems generate up to 30% of store’s power needs In-store kiosk displays of energy production, GHG avoidance “We are taking aggressive steps towards our goal of being supplied by 100 percent renewable energy. The pilot project is yet another example of Wal-Mart’s commitment to making decisions that are good for business and the environment.” Kim Saylors-Laster, vice president of energy for Wal-Mart.

13. Proprietary and Confidential Fortune: “America’s Most Admired Companies” Category: Social Responsibility 1.International PaperInternational Paper 2.United Parcel ServiceUnited Parcel Service 3.StarbucksStarbucks 4.Fortune BrandsFortune Brands 5.Walt DisneyWalt Disney 6.McDonald'sMcDonald's 7.Medco Health SolutionsMedco Health Solutions 8.Herman MillerHerman Miller 9.WeyerhaeuserWeyerhaeuser 10.Union PacificUnion Pacific Source: Fortune, March 17, 2008

14. Proprietary and Confidential Marketing Your CSR Program: Agenda Focus of this presentation: Energy Why market your CSR program? What should you market? Approaches to marketing CSR Visualizing clean energy

15. Proprietary and Confidential Renewable Energy: A Cornerstone of CSR Solar Electric Wind Solar Hot Water

16. Proprietary and Confidential The Other Facet of Clean Energy: Efficiency “The cheapest watt is the one that never needs to be produced” – Amory Lovins

17. Proprietary and Confidential Cutting Costs of Energy ROI Fed tax creditsSolar RECs & State Incentives Incentives €$€$ Reduce Costs Peak Shaving Reduce impact of price increases

18. Proprietary and Confidential LEED Green Building Rating System™ LEED certification: –Energy efficiency LEED points from 1-5 points under Energy & Atmosphere requirements Higher financial returns (Co-star Group) –Lower operating costs –Higher occupancy rates and lease rates per sq. ft. “There’s no question that getting LEED-certified was the best marketing investment we ever made.” Joe Van Belleghem, development consultant for Vancouver Technology Park and President of JVB Consulting Group.

19. Proprietary and Confidential Marketing Your CSR Program: Agenda Focus of this presentation: Energy Why market your CSR program? What should you market? Visualizing clean energy

20. Proprietary and Confidential Infusing Intelligence Changes the Game Energy Intelligence Services Distributed Infrastructure Information Technology Renewable Energy Technology Data acquisition Control systems Marketing Operations & Maintenance Intelligence

21. Proprietary and Confidential Marketing View: Web Site or Display Kiosk

22. Proprietary and Confidential Solar Electric “How It Works” Click to preview demo

23. Proprietary and Confidential Solar Hot Water “How It Works” Click to preview demo

24. Proprietary and Confidential Custom Flash Views for Marketing & Education Click to preview showcase

25. Proprietary and Confidential

26. In Closing … Don’t be deterred by fears of “green fatigue” or “greenwashing” Clean energy is a mega-trend for the 21 st century Be on the right side