2.  Showcase the prestige of our firm and lawyers in the marketplace  To win more clients - clients and prospects use them as independent and objective source  Valuable third party endorsement for marketing materials and brochures  Many other uses for submission information (e.g. pitches, press releases, award submissions, social media advertising)  Benchmarking ourselves with competitors  Drive lawyer recruitment WHY DO WE WANT GOOD RANKINGS?

3. OUR STRATEGY Focus on the needs of the guides: about them, not us. Meet their submission criteria and deadlines.

4.  Firms provide submissions and referees before the deadline.  Researchers read the submissions.  Researchers contact the clients about the firms.  Researchers choose to arrange interviews with the firms.  At the end of the research, the researcher will sit with the editor to discuss all their notes and rank the section. DIRECTORIES METHODOLOGY

5.  Do not include every case in the world – select 15 matters (Chambers) 10 (Legal 500) which showcase that our work is:  on trend – for example, we are involved in many of the class actions on the rise in Israel.  complex and innovative - for example, multiple jurisdictions, many competing parties, new area of law, value, niche area of expertise.  carried out by a team of partners and associates. SUBMISSIONS: BEST PRACTICE

6.  My number one tip here would be to choose clients who have a good working knowledge of the team  Choose clients who will be available AND responsive  Don’t limit referees to clients – consider other professionals such as accountants or surveyors. Even another ranked lawyer  Make sure they are properly briefed REMEMBER: The biggest obstacle to upward movement in the tables will be lack of client feedback. CHOOSING CLIENTS

7.  Short and to the point – don’t overwhelm with legal jargon.  Highlight market trends and give details of any changes in the past 12 months that have had a positive impact on our practice.  Be inclusive and remember that you are representing the practice overall.  Persuasiveness and enthusiasm. Sometimes lawyers forget to be friendly!  Don’t be afraid to talk about other firms but be positive and constructive. INSIDE VIEW: INTERVIEW TIPS

8.  Provide work highlights, for Chambers (15) and Legal 500 (10) on time.  Review written submission information.  Willingness to be interviewed.  Pre-warn clients that directory researchers will be contacting them. HOW ARE PARTNERS INVOLVED?

9. IMPROVED RANKINGS! BARUCH HASHEM!

10.  We liaise with marketing teams to ensure they have the content they need, keep track of deadlines, provide tips..  Briefings: regular contact with researchers and editors and get constructive feedback.  Interviews: brief partners for the interview.  Follow-up: provide researchers and editors with updates. HOW ELSE CAN WE HELP YOU?

11. IF YOU HAVE ANY SPECIFIC QUESTIONS REGARDING SUBMISSIONS PLEASE FEEL FREE TO CONTACT US AT LEE@LEGALMARKETING.CO.IL CONTACT US AT NISHLIS:

12. Follow Us: @nishlislm Nishlis Legal Marketing Legalmarkting.co.il