1. A centre of expertise in digital information management www.ukoln.ac.uk UKOLN is supported by: From Audience to Avatar? Transformational Technologies for the Cultural Sector Dr Liz Lyon Director, UKOLN MLA NE ICT Conference November 2007 This work is licensed under a Creative Commons Licence Attribution-ShareAlike 2.0

2. 1.The Web is sector-agnostic 2.Cultural assets scope is learning and scholarly research 3.Digital Strategy development goes beyond digitisation 4.User-driven Culture2.0 is here now 5.The Google Generation are tomorrows curators 6.Always beta & agile development cycles impact service delivery 7.Visitors move in, between and through, physical and virtual worlds 8.We can learn from business and media….. Working assumptions, position statements and supporting 2007 statistics from OCLC

3. Overview 1.Digital memories and digital lives 2.Ensuring long- term access 3.Transforming the experience

4. A centre of expertise in digital information management www.ukoln.ac.uk Digital memories and digital lives todays events are tomorrows memories for museums, libraries and archives….

5. New personal memory devices? How do we create and manage our personal digital collections? Hybrid collections?

6. Collecting community memories

7. http://mapmylondon.com/ Geo-tagged memories

8. YouTube : hosting, broadcasting, sharing community content Top social media site : OCLC

9. Flickr : the Peoples Archive?

10. Assisting recall? EPSRC Computing Grand Challenge JISC CREW project Recording presence, time-based events and human discourse Recording discussion, disagreement, decisions

11. Gordon Bell, aged 72, Microsoft Research: MyLifeBits Project Microsoft Research SenseCam 2007 Articles in Scientific American and The New Yorker When everything is digitally recorded, what are the implications for museums & archives? Life-logging

12. A centre of expertise in digital information management www.ukoln.ac.uk Ensuring long-term access the life of the average Web site is estimated at 44days = lifespan of a housefly….

13. Massive digitisation projects Personal archives Linking collections Community content Reference data: sensor-nets, environmental, geospatial, demographic, genomic 2012 We need sustainable preservation models Institutional: legacy digital surrogates, born digital media,

14. Curation / Preservation choices? 1.Local (authority) repository / content management system 2.Regional archive 3.British Library or National Archive (TNA) 4.Disciplinary data centre: UK Data Archive 5.Public data repository or service 6.Web archiving services 7.Outsource to commercial data service 8.Ecosystem of hosted lifebits services (Jon Udell) 9.None of these? 10.All of these?

15. Institutional Repositories? Massive JISC investment in IRs Supporting UK Higher Education institutions Who provides institutional support for cultural content? Museum or archive? Renaissance Hub? Local authority?

16. Florida Digital Archive: archiving state materials for learning & teaching

17. UK leadership role: BL, TNA Digital Preservation Coalition Tools: e.g. Pronom

18. UK Digital Curation Centre http://www.dcc.ac.uk/ £3M Project JISC + EPSRC Community Development lead Curation manual Briefing papers Advocacy, training Workshops

19. Disciplinary data centre : social sciences & humanities

20. ? Blogs: are they preserved? Web archiving issues: scale, currency, coverage

21. Outsourcing solution? Commercial data store? Amazon S3

22. Future hosted lifebits service? Significant preservation challenges : awareness, co-ordination, strategy, policy, advocacy, trust, responsibility, technical infrastructure, costs …

23. A centre of expertise in digital information management www.ukoln.ac.uk Transforming the experience for the Google Generation, the audience metaphor is too passive…

24. Shipping now for $400 10.3 oz e-Book reader from Amazon Books, newspapers, magazines, blogs, bookmarks, notation…. Any book thats ever been in print in < 1 minute?

25. a large number of visitors will only ever view the museums content on Flickr this very blog is one of the most popular parts of the Museums website

26. = No 1 social networking site Germany 54% Canada 60% France 70% UK 72% US 75% Mixi in Japan 91% General public respondents are more likely to have used a social networking or social media site (28%) than to have searched for or borrowed items from a Library site (20%)

27. Facebook: Organisations can now join Facebook: professional groups

28. UK museums & archives on Facebook, but no UK public libraries?

29. Some more statistics…. 23 October 2007, >350 social networking sites 16 about Books

30. 13% of the total general public and 9% of the US general public respondents feel that it is the role of the library to create a social networking site for their communities book clubs was the top social networking service that libraries should consider if they were to build social networking sites On 28 September 2007, MySpace had 197 groups with book club in the title.

31. Enhancing access? Powerhouse Museum OPAC 2.0? Location-based browse, search…where objects were made, what else was used at that location… Geospatial….. Add : Chronological? Environmental? Demographic? Genomic?

32. Tagging, annotation & (micro) comments Reviews, ratings, authority & recommendations Identifiers, links Mash-ups, mixes & cut n paste culture Mining Enriching the cultural record Wikipedia model: community curation?

33. Linking the old physical/real with the new digital/virtual…. Open June 2007,10K visitors in Second Life virtual gallery

34. Imagine: If you could adopt an historical / new identity and relive those experiences Touch, hold, use, interact with rare and precious artefacts Learn in this medium within the educational curriculum University of Sheffield Centre for Information Literacy SL office Avon Gallery Cultural second lives SL challenges citizen concepts of identity Enables what if? learning Collaborate with education & media?

35. From Audience to Avatar? …..Take home messages Engage with your audiences, who are themselves enthusiastic collectors and curators, creators and consumers, who pro-actively participate. Data underpins creative culture and intellectual ideas: we must co-ordinate and curate for the future. Be bold, experimental, innovative: today you are only limited by your imagination…. Transform the experience

36. A centre of expertise in digital information management www.ukoln.ac.uk Questions? Slides will be available at : http://www.ukoln.ac.uk/ukoln/staff/e.j.lyon/presentations.html