1. Publishing An e-Journal Funding Issues UKOLN is funded by Resource: The Council for Museums, Archives and Libraries, the Joint Information Systems Committee (JISC) of the Higher and Further Education Funding Councils, as well as by project funding from the JISC and the European Union. UKOLN also receives support from the University of Bath where it is based Pres 7

2. 2 Session Aims In this session we will: Discuss the different options publishers have for funding their Web publication(s) Highlight the pros and cons of the different options

3. 3 Money Making Methods In-house Funding External Funding Sponsors Advertising Subscription

4. 4 The Cost Of Not Publishing You fail to reach out to your audience You fail to improve your image You fail to show how your organisation is exploiting IT developments You will lose out on publicity You will lose out to competitors You have to continue to run a print version of your magazine

5. 5 In-House Funding Explain to your manager the reasons for publishing Transfer costs from elsewhere - the print magazine Find out which equipment you can use Plan a budget for equipment

6. 6 Funding Sources of Funding: UK British Library Resource Department for Culture Media and Sport New Opportunities Fund … European European Commission Information Society Technologies Programme (IST) Culture 2000 INFO2000 …

7. 7 Cultivate: A Case Study Cultivate Interactive: Funded under the European Commissions DIGICULT programme Half a persons time Time spent on management, commissioning and production Beneficial to work on new interesting areas of research http://www.cultivate-int.org/

8. 8 Sponsors Publication grants Sponsors from different local communities Sponsors for use of certain software Problems –Subventions usually cover the publication of primary data (or project data), it is difficult to attract funding for synthetic articles

9. 9 Advertising Still an area under debate for public sector sites The guidelines given by universities vary Government sites are permitted to carry advertising Income from advertising (banner ads) is on the decline http://www.citu.gov.uk/iagc/pdfs/websites.pdf

10. 10 Advertising: Cons They may breach certain networks guidelines (AUPs) Adverts may distract users from the magazines design They may increase download time In many peoples eyes public sector organisations should be adequately funded Users expect us to be neutral - ethical dilemmas Income from advertising is dropping Negotiating deals will be expensive and time- consuming

11. 11 Advertising: Pros Money is there to be made Well-targeted adverts can be useful to users Banner ads for your site can be swapped with similar audience thus increasing traffic Everyone is doing it! See talk on Advertising on Your Web Site at

12. 12 Subscription Supporting the subscription base Reluctance of users Motives Who should you charge? Authentication system Access to issues Micro Payments