1. Building Successful Packaging for NPD www.pack-track.com Andrew Streeter Pack-Track Packaging at the Heart of NPD Thursday 30 th April 2009 pack-track for today & beyond

2. Actually Understanding Packaging Packaging Innovation Where from How to Packaging Issues that Impact on You And NPD Trends & Drivers & 5 packs to watch out for tomorrow’s NPD pack-track for today & beyond www.pack-track.com Packaging Driving NPD

3. Packaging means different things to different people www.pack-track.com It’s more than graphics on a pack...... or shape It is going green – we think The packaging science can be interesting, fun even but... Packaging is holistic and the parameters' grow steadily And consumers can love or hate it or somewhere in between pack-track for today & beyond

4. Packaging is critical to your success www.pack-track.com 5 – 50% of cost of goods It is the brand Your point of difference & statement of values Critical investment in a changing & challenging world Protection of product, unit of distribution pack-track for today & beyond

5. pack-track for today & beyond www.pack-track.com Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Key Messages

6. Actually Understanding Packaging Packaging Innovation Where from How to Packaging Issues that Impact on You And NPD Trends & Drivers & 5 packs to watch out for tomorrow’s NPD pack-track for today & beyond www.pack-track.com Packaging Driving NPD

7. pack-track for today & beyond www.pack-track.com Overview | Pack-Track Every day new packaging innovation, ideas & change arrives on the worlds supermarket shelves Packaging ideas that if you saw, could save you money, time & add values to your brands We make it possible for you to see & adapt these pack ideas 25+ years >>> Identify/capture these packs analyse, de-construct record vital detail professional commentary …make this vital information available to you on-line 24/7 Inspiration Cost+Time Saving Ideation Alternative to Design/Databases

8. pack-track for today & beyond www.pack-track.com Pack-Track excels in capturing valuable packaging innovation, ideas & change at retail on a global basis PackFocus Seized & converted into PackFocus WebPages

9. Ways to use......... www.pack-track.com Ideation Seize+Adapt Solutions to problems Trends, drivers & change Reality v’s concepts pack-track for today & beyond Overview | Pack-Track

10. pack-track for today & beyond www.pack-track.com Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Key Messages Packaging is multi-disciplined | reducing risk | improving the bottom line

11. Actually Understanding Packaging Packaging Innovation Where from How to Issues that impact On You And NPD Trends & Drivers & 5 packs to watch out for tomorrow’s NPD pack-track for today & beyond www.pack-track.com Packaging Driving NPD

12. Driving Packaging Change It is the resources we put into packaging change that increase/drive volume & application Packaging Matters USA Driving Packaging Change pack-track for today & beyond

13. Advertising V’s The Packaged Brand Advertising It is transitory Relies on capturing our time It is not always ‘portable’ Major campaign component Advertising is discretionary Advertising is expensive Packaged Brands Inherent cost of goods Packs are physical & real We all have to buy FMCG Is! Our life, homes, person The brand advertised Packaging is a necessity pack-track for today & beyond Advertising | Packaged Brands | Money !

14. COMMERCIAL NEED Convenience Automation Optimum Cost Protects & Contains CONSUMER NEED Enhanced choice Branding/Consistency Distribution Convenience New Consumer >< Brand Manufacturer Relationship Lifestyle Bonding Meeting new needs Interplay? Friendliness pack-track for today & beyond Meeting the Change Hierarchy

15. pack-track for today & beyond www.pack-track.com Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Key Messages Undervalued in comparison to advertising | intimate It is about detail as well as the big trends/forces | multi-disciplined Do you have to go through the evolutionary stages to gain success ? | or jump ?

16. Actually Understanding Packaging Packaging Innovation Where from How to Packaging Issues that Impact on You And NPD Trends & Drivers & 5 packs to watch out for tomorrow’s NPD pack-track for today & beyond www.pack-track.com Packaging Driving NPD

17. Moving towards consumer driven needs Standout on shelf Shaping Materials market driven | Minimum tech spec? | Sustainability impact Consumer usage features Increasing on-pack features Light-weighting PET | Flexibles | Paperboard + the rest Easy open > < re-closing Life style driven More choice> <wiliness to change Towards a plastics packaging society | weight | but challenged ! Pack build quality improving >< Print quality improving Pack-Track Packaged Brands Insights Common Global Characteristics

18. More life style Variety IntegrationDifferentiation Shape More value Usage features On the Move Portable Smaller? But family too Easy to use Pack-Track Packaged Brands Insights

19. 5 Packs & packaging culture to watch.... and why www.pack-track.com pack-track for today & beyond

20. pack-track for today & beyond www.pack-track.com Packaging is multi-disciplined | complex | control ? | bottom line impact | risky Key Messages Undervalued in comparison to advertising | intimate It is about detail as well as the big trends/forces | multi-disciplined Do you have to go through the evolutionary stages to gain success ? | or jump ? Understanding packaging is critical to the success of NPD & renovation Identifying packaging innovations & it’s effect/impact is a critical issue Is the packaging specialist the new hero in NPD & for current economic times ?

21. Packaging is critical to your success www.pack-track.com An under utilised NPD device? Easy to get wrong pack-track for today & beyond The need for insights & specialists A changing world > economy, sustainability, silver generation Maybe a bigger changing packaging world