1. Determining the Importance of the Horticulture Industry

2. Key Questions Why is the horticulture industry popular? Why is the horticulture industry popular? Why is the ornamental horticulture industry important? Why is the ornamental horticulture industry important? Why is the olericulture industry important? Why is the olericulture industry important? Why is the pomology industry important? Why is the pomology industry important?

3. Why is the horticulture industry popular? * The popularity of horticulture is due to both the free attitudes of people in the 1960s and 1970s …

4. Why is the horticulture industry popular? … and the more environmentally concerned people of the 1980s and 1990s.

5. The popularity of horticulture has had many advantages. Increase in jobs Increase in jobs Increase in food for humans and animals Increase in food for humans and animals Increase in aesthetic pleasure Increase in aesthetic pleasure

6. Careers in Horticulture What does a horticulturist do? What does a horticulturist do? –Involved in landscape horticulture, botanic garden management, plant breeding, and molecular biology -Work with plant agriculture: -Turfgrasses, nursery crops, greenhouse crops, fruits, nuts, and vegetables

7. Why is the ornamental horticulture industry important? The horticulture industry is made up of two important segments: The horticulture industry is made up of two important segments: Floriculture Landscape horticulture

8. Floriculture The culture of flowers The culture of flowers –International, multibillion dollar industry –Includes the production, distribution, and processing of flowering and foliage plants

9. Floriculture Floral production - The growing of flowering or foliage crops to maturity. Floral production - The growing of flowering or foliage crops to maturity. –Mature plants can be sold as cut flowers or foliage, potted flowering plants, foliage plants, or bedding plants.

10. Landscape Horticulture Producing and using plants to beautify the environment Producing and using plants to beautify the environment –Billlion-dollar industry in the U.S. –Millions of people value a beautiful outdoor environment

11. Why is the olericulture industry important? Olericulture - the area of horticulture that involves the production of vegetable food crops Olericulture - the area of horticulture that involves the production of vegetable food crops

12. Olericulture Vegetables are not only important to our daily nutrition, they’re also important to the U.S. agricultural economy. Vegetables are not only important to our daily nutrition, they’re also important to the U.S. agricultural economy.

13. Olericulture Vegetables make up over $14 billion of the $202 billion U.S. farm receipts. Vegetables make up over $14 billion of the $202 billion U.S. farm receipts. –Vegetables are a commodity both fresh and processed. Vegetables are grown on 1% of the total cropland in the U.S. Vegetables are grown on 1% of the total cropland in the U.S. –This production of vegetables is steadily increasing –The increase in production on virtually the same amount of land is the result of increased technology and more efficient production practices.

14. Why is the pomology industry important? Pomology - the area of horticulture that involves the production of fruit and nut crops. Pomology - the area of horticulture that involves the production of fruit and nut crops.

15. Pomology Fruits and nuts, like vegetables, are also important to our daily nutrition and the U.S. economy. Fruits and nuts, like vegetables, are also important to our daily nutrition and the U.S. economy.

16. Pomology Fruit growing is a popular but labor- intensive industry. Fruit growing is a popular but labor- intensive industry. Hundreds of thousands of people are employed in fruit and nut production jobs. Hundreds of thousands of people are employed in fruit and nut production jobs.

17. Pomology The U.S. is one of the world’s top producers of fruit and nuts. The U.S. is one of the world’s top producers of fruit and nuts. –10% of the world’s apples, pears, and plums –20% of the world’s peaches –25% of the world’s citrus fruit are produced in the U.S.