1. 2007 Version 1 13/09/2007 2007 Presentation to Alphabet Soup

2. MEDIA / PRINT

3. 83% read any business / financial print. 70% access business or financial sites on the internet. 55% watch business / financial programmes on TV. 45% access email / electronic newsletters for business or financial information. 37% listen to business / financial programmes on the radio. 20% access business information via their cell phones, 7% make use of financial newswire services and 6% webcasts. BUSINESS MEDIA SCENE

4. PENETRATION OF BUSINESS/ FINANCIAL MEDIA Total% 320,000 PRINT Business Day34 00011 Financial Mail27 0008 Business Day/Financial Mail52 00016 FinWeek12 0004 Financial Times6 0002 Weekend Financial Times2 0001 Sunday Times - Business Times121 00038 ONLINE Businessday32 00010 Financialmail27 0008 Summit3 0001

5. PENETRATION OF BUSINESS/ FINANCIAL MEDIA TELEVISION P7DTotal% 320,000 Summit TV Total - Watched P7D47 00015 CNBC Total11 0003 Business News on CNN38 00012 World Business Report - BBC7 0002 Bloomberg Information TV10 0003 BTN (Business Television Network)3 0001 Euro News4 0001 Sky Business Report25 0008 Business Focus - SABC3 13:30-14:0054 00017 Business Focus - SABC3 18:30-19:0082 00026 Business Focus - Total114 00036

6. PENETRATION OF BUSINESS/ FINANCIAL MEDIA RADIO P7D Total % 320,000 Classic Business - Classic FM15 0005 Market Update - SAFM17 0005 Kaya Biz (Steven Bacher, Kaya FM)17 0005 RSG/RSG Business Updates19 0006 The Midday Report (Chris Gibbons, Talk Radio 702, 567 Cape Talk) 21 0007 The World at 6 (Bruce Whitfield, Talk Radio 702, 567 Cape Talk) 20 0006 The Power Hour (Alec Hogg, Radio 2000)6 0002 Other business programmes27 0009

7. TOP MANAGEMENT 84 000 R30 000+ PERSONAL INCOME 64 000 % PENETRATION OF BUSINESS/FINANCIAL TITLES

8. % for business / financial information Skew towards whites Skew towards blacks CHOICE OF MEDIA

9. % Blacks tend to use the traditional media of newspapers, TV and radio more so than a year ago Current business info Contains more info Up to date MEDIA CONSUMPTION COMPARED TO A YEAR AGO

10. % Mentions 3%+ only shown PREFERRED BUSINESS NEWSPAPER SECTION

11. % Note: Top 10 mentions only shown CHOICE OF DAILY PUBLICATION FOR BUSINESS/FINANCIAL NEWS

12. MORNING BUSINESS NEWS %

13. THE INTERNET

14. 83% PERSONALLY USE THE INTERNET % Where Internet Used Base: Internet users INTERNET USAGE

15. % Internet Users Up from 19% in 2003 Up from 44% in 2003 INTERNET ACTIVITIES

16. Time Spent on Internet in average week On average 9 hours and 12 minutes spent on the internet per Week % Base: Internet Users (266 000)

17. Time Spent on Internet in average week – trends by management level On average 9 hours and 12 minutes spent on the internet per Week Hours Base: Internet Users 2007 (266 000); Internet Users 2003 (173 000)

18. Online Titles Accessed for Business/Financial Information (Top ten mentions) % Rebased on “58% who Access News On-Line”

19. % DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED 86 71 69 54 52 50 45 38 33 30 26 23 21 88 77 78 71 58 61 59 52 44 34 31 29 24 22 74 DVD Player Digital camera Personal Computer Home Theatre Blue Tooth Internet access E-mail Memory stick Laptop M-Net Decoder DStv Single Decoder 3G DStv Dual Decoder Camcorder Total SABRE 2007Internet users Total DStv = 68% Total DStv among internet users = 70%

20. % DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED

21. SABRE 2007 320 000 AMPS 2006/7 31 109 000 % UNIVERSE COMPARISON: Electronic Devices in Home SABRE vs AMPS High Income Universe vs General Population

22. Banking Method - Internet %

23. Print Readership & Internet Access – weekly business sections % 320 000 121 000 18 000 28 000 48 000 40 000 48 000

24. % 320 000 34 000 29 000 104 000 59 000 45 000 38 000 Print Readership & Internet Access – daily business titles and daily business sections

25. % 320 000 27 000 12 000 6 000 Print Readership & Internet Access – business and financial magazines

26. 2007 Version 1 13/09/2007 TECHNOLOGY

27. % DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED

28. % ELECTRONIC DEVICES IN HOUSEHOLD (SABRE VS AMPS) SABRE 2007 320 000 31 109 000 SABRE vs AMPS High Income Universe vs General Population AMPS 2006/7

29. % PERSONALLY HAVE

30. SABRE 2007 320 000 31 109 000 AMPS 2006/7 % SABRE vs AMPS High Income Universe vs General Population UNIVERSE COMPARISON: Usage & Number of Cellular Phones in Household

31. SABRE 2007 320 000 31 109 000 AMPS 2006/7 % SABRE vs AMPS High Income Universe vs General Population UNIVERSE COMPARISON: Method of Payment: Contact vs Pre-Paid % Cell-phone usage SABRE 2007 = 99% AMPS 2006/7 = 56%

32. % NETWORK USED (Base – have a cellphone)

33. % BRAND OF CELL PHONE