1. Microsoft SQL Server 2008 Spotlight on Cost 12 Ways to Reduce Costs with Microsoft SQL Server 2008 Name Title Microsoft Corporation

2. Agenda Challenges Facing Businesses 12 Ways to Cut Costs with SQL Server 2008 Conclusions

3. Challenges Facing Businesses Maximize existing investments by making the most of what you already have. Make strategic new investments that will bring tangible returns and save you money.

4. The IT Balancing Act The challenge of managing value and cost Organizations need an flexible IT platform that supports both dimensions. Goal: Reducing Costs Reduce IT costsReduce IT costs Create economies of scale through standardization.Create economies of scale through standardization. Goal: Delivering Value Deliver innovation that improves the organizationDeliver innovation that improves the organization Satisfy changing needs of the businessSatisfy changing needs of the business

5. 1. Maximize Long-Term ROI Choose the edition that’s best for you Benefit from a comprehensive platform with BI at no extra cost Upgrade or migrate painlessly “SQL Server had become a more powerful, enterprise-ready solution since we first adopted Oracle and we thought the combination of Windows Server and SQL Server on open, standards-based hardware, could lead to significantly lower costs. “ “Forrester calculated a three-year, risk-adjusted ROI of 162% with a payback period of six months after implementation. “

6. SQL Server vs Oracle Key Features SQL Server 2008 (included) Oracle 11g (extra cost) Scalability and performance Partitioning (table and index) Parallel Index Operations Partitioning Data warehousing Scalable Data-marts and Reporting Data Compression Query Optimizations Change Data Capture (CDC) Partition Aligned Index Views Advanced Compression Partitioning Advanced business intelligence Advanced Analytic Functions Advanced Data Mining Algorithms SSIS and SSAS and SSRS OLAP Warehouse Builder Data Mining Non-relational Spatial Enterprise manageability Performance Data Collection Policy-Based Management SQL PowerShell Database Tuning Advisor Database Upgrade Testing Tool SQL Server RML Utilities Auto Patching Single Dev Environment Management Packs Diagnostic Packs Real Application Testing

7. SQL Server 2008 features ONLY

8. Cost Comparison with Oracle x1000 $

9. Hot-Swap Memory Server Clustering Database Mirroring Log Shipping Replication Hot-Swap CPU Online Indexing Online Backup and Restore 2. Ensure Always-On Reliability Reduce downtime Ensure business continuity Protect revenue

10. 3. Secure Your Data Enterprise security model Transparent Data Encryption Minimal surface area for attack Encryption without custom client application development Minimized risk of revenue loss due to compromised data “Data encryption and other security features in SQL Server 2008 have improved overall data security. In 2005, the customer suffered an SQL Injection attack. It can now more easily defend against this and other attacks by employing common policies and ensuring that databases are properly secured.“ – Forrester Consulting

11. 4. Consolidate Data Systems Rationalize hardware Cut energy consumption Reduce real estate requirements Lower administrative overhead Multiple databases on a single instance Multiple instances on a single server Multiple virtual servers on a single physical server Multiple databases on a single instance Multiple instances on a single server Multiple virtual servers on a single physical server

12. 5. Optimize Hardware Performance Prioritize important workloads Manage resource contention proactively Consolidate without impacting mission- critical performance SQL Server Admin Workload Backup Admin Tasks Report WorkloadOLTP Workload OLTP Activity Executive Reports Ad-hoc Reports High Min Memory 10% Max Memory 20% Max CPU 20% Admin Pool Max CPU 90% Application Pool

13. 6. Cut Data Storage Costs Reduce storage hardware requirements −Data compression −Backup Compression “The data compression feature in SQL Server 2008 has significantly reduced the amount of storage required. On average, the customer is reducing storage space by 50%. It was able to free up one terabyte (TB) of storage space for the existing 200 SQL Server databases. Additionally, the amount of storage added in future years will be reduced from 500GB to 250GB per year. The result is that no storage needs to be added to support the SQL Server databases for the next three years.“ Use available storage effectively with FILESTREAM

14. 7. Centralize System Monitoring Low-overhead data collector Central management data warehouse Consolidated performance reporting All action auditing Key Motivator - Auditing at the database access and data record level “to make for easier troubleshooting, HIPAA compliance, and much better management. It provides evidence and complete audit trails.”

15. 8. Reduce Administrative Overhead Policy-Based Management AutomationPowerShell “Upgrading to SQL Server 2008 has improved the work experience for the DBA team. Because most patches and service packs can be deployed by taking a server down for only a couple of minutes and the servers are clustered, the team can perform these activities during regular working hours instead of on nights and weekends. Also, because their time is no longer taken up trying to enforce policy and performing audits and other basic activities, the DBAs are able to work on more interesting projects.“

16. 9. Deliver Key Business Data Integrate data across the enterprise Build a unified dimension model for your business data Deliver information through reports

17. 10. Improve Business Insight Drive effective business decisions through predictive analysis Use data mining from familiar Microsoft Office applications

18. 11. Increase Developer Productivity “Because of the tight integration of Visual Studio with SQL Server 2008, a developer can work on several projects.”

19. 12. Manage Data Growth Efficiently Partition Parallelism Filtered Indexes Data and Backup Compression Resource Governor Star-Join Optimizations

20. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.