1. simply effective Driving Sales, Marketing and Support Impelling Sales, Support and Operations forward! April 2008

2. simply effective The Big Picture What makes CRM work

3. Understanding the customer chain Customer Salesperson Influencer Impel PK4 Customer

4. The Indian Reality User culture “Missed call” mentality We live on the mobile phone Growing ‘Net use Infrastructure issues SMS Interactions common More Mobile ‘Net than Broadband No WiFi networks!

5. Typical CRM Issues Salespeople hate data entry Sales is about Numbers Service is about Perception Service makes/breaks customer relations One CRM solution rarely meets all needs Customizing CRM costs a fortune Access to CRM systems is complex Mobile access to CRM data is critical External Integration is difficult and expensive Consumer-facing functions are rare CRM implementations can go on forever

6. simply effective The Checkboxes Impel as a solution, benefits and features

7. The Impel Solution Enterprise-class features High functionality, integrated Sales, Marketing and Support SMB-class pricing Built in India, for India and similar economies Operational excellence Friendly, intuitive, configurable user interface High availability Access anywhere, anytime via PC or mobile Low TCO Unprecedented Configurability by Design High ROI Unlimited Customization via zeroCode

8. Subsystems Platform E-Mail and Collaboration PersonalizationQuery/Report Mgmt Content Management Customer Portal Product Mgmt Sales, Leads Customer Support Business Functions

9. Features & Functions Sales Functions Accounts, Contacts, Opportunities, Activities, Enrolment Customer Support Tickets, KB, FAQ, Customer Portal, Partner Portal Sales Management Territories, Leads, Quotas, Forecasting Business Functions Quotes, Orders, Invoicing, Collection, Shipping Products Catalog, Inventory, Categorization, BOM, Website Integration General Functions Email Integration, Group Calendaring, Content Management User Security Organizations, Roles, Security, Administration

10. System Features Completely configurable Labels, terms, fields – all re-configurable Secure by design Authentication, Authorization, unexposed SQL, etc. Multi-cultural system Any language, platform and database Scalable, reliable architecture Java servlet or J2EE on standard hardware Easily integrated Web Services to business and social networks

11. Tech Features Highly configurable Easy-to-use user interface 24/7 access in browser, devices, etc. Hosted On-Demand Rapid deployment No-programming customization Sync with Microsoft Outlook Access from/to Social Networks

12. Deployment Services etc. Data Sources, Networks Outlook Integration – Contacts, Calendar, Email J2ME / Sybase / Other HTML & JavaScript

13. What sets us apart Uncomplicated pay-as-you-go model Start using it now! Scale to 1000s of users seamlessly Built, Supported and hosted in India Configure in minutes, Customize in hours Integrate with any systems

14. Screenshots …1 of 2

15. Screenshots …2 of 2

16. simply effective Why PK4 What makes us different

17. What PK4 brings Generic design, Specific solution Abstraction to the appropriate level Strong product-line Solutions for problems you’re yet to face! No risk, no surprises Strong deployment background Experience + Platform = Value Global CRM experience Zero-programming platform

18. Product Line ChorusEmail and groupware ImpelComplete CRM solution responzeEmail response mgmt vInfostore Enterprise-wide reporting zeroCodeApp development

19. simply effective Thank You! PK4 Software Technologies Pvt. Ltd. 37, Kempapura, Hebbal, Bangalore 560 024 India info@impelcrm.in www.impelcrm.in