1. Bullhorn for PRSA NYC Kareem Agha, Account Executive

2. Get Media Coverage for Clients Build & Retain Reporter and Client Relationships PR Industry Business Drivers

3. Challenges for PR Agencies Blind pitching or double-pitching the same reporter for an account Wasted time and productivity searching for accurate information Lack of a central database leading to lost intelligence and inaccurate information

4. Relationship Silos

5. Negative Implications of Relationship Silos Damage reporter or client relationships Lost revenue or client cancellations

6. Bullhorn’s PR Relationship Management Platform PR Challenges Lack of a central database leading to lost intelligence and inaccurate information Blind pitching or double-pitching the same reporter for an account Wasted time and productivity searching for accurate information With Bullhorn Deliver higher customer value with a single-source of truth on reporters, campaign statuses, and client conversations Enhance reporter relationships with better collaboration among teams that avoid blind pitching or double pitching Increase Productivity with an easy to use platform that automatically captures and organizes client and reporter information, and pitch history

7. Automatic Data Capture Reporter & Client Management Radical Ease of Use Proactive Intelligence What Makes Bullhorn Unique PR Relationship Management Platform

8. What Our PR Customers Are Saying Luke Budka, Director Topline Comms “With Bullhorn, no longer will you be an ‘agency of a thousand lists.’ All contacts, both business and media, are stored centrally, and all emails to and from contacts are saved against their records alongside contact notes. Bullhorn CRM improves media outreach and client management by making contact history instantly accessible.”

9. About Bullhorn Headquartered in Boston with offices in London, Sydney, and St. Louis 500 employees Founder led, backed by Vista Equity ($14 billion under management) CUSTOMERS 10,000 Customers 350,000 Users worldwide 33 countries across 5 continents FINANCIAL PROFILE 94% Recurring Revenue 100%+ Revenue Retention COMPANY

10. TO HELP BUSINESSES CREATE AN INCREDIBLE CUSTOMER EXPERIENCES We help businesses achieve extraordinary results by transforming the way people work and interact with customers. We create software that’s both powerful and a pleasure to use and pair it with fantastic customer service.