1. Actively contributing to the development & implementation of community health improvement strategies BUILDING A HEALTHY ACTIVE WHITTIER

2. CHILDHOOD HEALTH WE HAVE A PROBLEM CHILD OBESITY STATISTICS BY CITY 2012

3. COMPROMISES CLASSROOM LEARNING PROMOTES THE WRONG MESSAGE CONTRIBUTES TO POOR HEALTH UNHEALTHY FUNDRAISING

4.  Contributes to Poor Health  Foods commonly used as fundraisers provide unneeded calories and replace healthier food choices  Skyrocketing obesity rates among children are resulting in serious health consequences  Promotes the Wrong Message

5. NON-FOOD FUNDRAISING  Promotes a Healthy School Environment  Good nutrition is linked to better behavior and academic performance  The goal is to provide the best possible learning environment for children. Schools must also provide an environment that supports healthy behaviors

6. HEALTHIER FUNDRAISING OPTIONS  MUD RUN  JOG A THON  READ A THON  FIRST AID KIT SALES  CANDLE SALES

7. LONGFELLOW INSANITY MUD RUN In an effort to promote physical activity and healthy fundraising, Longfellow PTA organized an “Insanity Mud Run” fundraiser. Each student was encouraged to collect donations from sponsors to support their school. All students were invited to participate in a challenging muddy obstacle course that promoted physical fitness.

8. REAL RESULTS In 2012 -Longfellow Elementary raised $8,022.00 in cash selling cakes, cookie dough, popcorn and other unhealthy products . In 2013- Longfellow Elementary raised $11,792.00 in a fantastic and extremely popular Mud Run

9. LONGFELLOW PTA RAISED $11,792.00!

10. Profit & Expense Comparison of Longfellow Healthy and Unhealthy Fundraising

11. OVER 600 STUDENTS FUN IN THE MUD WHO LOVED IT ??

12. ENCOURAGE ACTIVITY

13. FUN, FUN, FUN!!! The obstacle course included water slides, slip-n-slides and lots of mud!!!

14. FAMILIES CHEERING !!

15. VOLUNTEERS IN ACTION !

16. COMMUNITY SPONSOR, PRINCIPAL, & PTA PRESIDENT RACING

17. MAKING IT TO THE FINISH LINE

18. HEALTHY EVENT SNACKS  Water, fresh fruit, fruit snacks, granola bars, etc.

19. TOOLS TO MAKE IT HAPPEN AT YOUR SCHOOL  Timeline and mud run checklist  Mud Run Kick-Off PowerPoint presentation  Event information sheet  Sponsor sheet  Corporate sponsorship request letter  Information flyer to send home  Prize notification flyers to send home  Sample map  Assembly Schedule & Mud Run Schedule by Grade/Class  Technical assistance from Activate Whittier

20. MUD RUN TOOL KIT CONTENT EXAMPLES

21. DONATION INCENTIVES  $25 minimum donation=Mud Run event t-shirt  $50 minimum donation= Mud Run event t-shirt & dance admittance  $75 minimum donation=Mud Run event t-shirt, dance admittance & limo ride.

22. TREASURE BOX $10 donation for your choice at a Treasure Box item. $.50 prizes -$9.50 profit !!

23. WATER SOAKERS With a minimum $20 donation you will receive a water soaker to use the day of the event! These cost you $.50 profit $19.50

24. TOP PRIZES  THE STUDENT WHO COLLECTED THE MOST FUNDS RECEIVED A BICYCLE ($100.00)!  1 ST RUNNER UP RECEIVED A SCOOTER ($75.00) !  2ND RUNNER UP RECEIVED A $50 TARGET CARD!

25. WINNERS ACKNOWLEDGED!!

26. DANCE AWAY !!

27. LIMO?? THE PICK UP IS HERE !!

28. PAPARAZZI ??

29. OLIVE GARDEN- YUMMY

30. MAKE A CHANGE, TAKE ACTION AND PLAN YOUR MUD RUN TODAY !!!  Raise money for your school  Encourage physical fitness and healthy picks  Create an unforgettable, fabulous and fun event for hundreds of children

31. WORKING TOGETHER TO PROMOTE A HEALTHY & POSITIVE CHANGE

32. CONGRATULATIONS LONGFELLOW CHAMPIONS ! Partnering together to make a change: Longfellow PTA Staff and Administration Parents & Students Sponsors: Activate Whittier & PIH Health