1. Other RBFF State Initiatives Stephanie Hussey November 6, 2009

2. What We’ll Cover TMF.org Boating/Fishing Access Project

3. Access is a Priority “Being proactive … is the best way to defend the future of your business, our industry and the pastime our customers love.” Liz Walz Senior Editor Boating Industry

4. TakeMeFishing.org www.takemefishing.org Apr 1, 2008 – Aug 31, 2009

5. TakeMeFishing.org

6. Interactive Map Apr 1, 2008 – Aug 31, 2009 Unique Pageviews 1,683,722 Total Pageviews 2,862,044

7. Hotspot Locations by State Top States Searched CA FL TX NY MI

8. Map Data Current Data  400,000+ Bodies of Water  38,000+ Businesses/Facilities Fishing Locations Boating Facilities Marinas Campgrounds Outfitters Charters/Guides

9. Boating/Fishing Access Points Need to improve the bodies of water and facilities information. Opportunity to work with states.

10. Data Collection Bodies of Water Data –Fish Species –Boat Ramps –Hours of Operation –Pumpout –Public Docking –Boat Cleaning Stations –Boat Rental –Picnic Areas

11. DB Reconfiguration Project

12. Data Sharing

13. Benefits to Consumers Increased number of access points for boating and fishing More robust information and details available for each access point Easy-to-use Google interface Multiple search functions available

14. Benefits to State Partners Reach more consumers with your state’s boating and fishing access points Administrative rights provided to your state’s data in the database Benefit from future map enhancements

15. Map Enhancements

16. Timeline Implementation begins this fall & winter Communicating process in early November Integration of state data throughout winter - ongoing process

17. Future Map Projects Redesign of Facility Profiles –To display new data being collected Development of Map Module –To allow map and functionality to be embedded into other Web sites

18. Next Steps Communicating in next couple weeks Assessing interest and data availability Follow-up with data template mid-late November

19. Summary STATESACCESS

20. Questions?