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The National Healthcare Career Network March 28, 2009 ACC Chapter Executive Workshop
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Agenda The Health Care Employment Marketplace. The NHCN – Why it Matters and How it Works. How the NHCN Can Benefit Your Chapter. Next Steps.
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© Copyright 2008 Boxwood Technology. All rights reserved. High demand for health care workers. Number of New Health Workers Needed by 2010 Source: Bureau of Labor Statistics, Occupational Employment Projections to 2010 Monthly Labor Reviews November 2001. 3
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© Copyright 2008 Boxwood Technology. All rights reserved. Yet the labor force is shrinking. *Projected 4
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© Copyright 2008 Boxwood Technology. All rights reserved. Employers are struggling to keep up. % Hospitals Reporting Recruitment More Difficult in 2006 vs. 2005 IT Technologists Housekeeping/Maintenance Nursing Assistants LPNs Billing/Coders Laboratory Technicians Imaging Technicians Pharmacists Registered Nurses Therapists (ST,OT, PT) Source: 2007 AHA Survey of Hospital Leaders 5
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© Copyright 2008 Boxwood Technology. All rights reserved. Associations can make a difference. The marketplace for online healthcare recruitment is $1 billion. Associations offer the best concentration of specialized, qualified candidates Even the most successful association job boards typically capture less than 10% of the total relevant jobs posted on the internet. By working together, associations can capture greater market share, provide a more valuable service to members, and increase the revenue potential of their job boards. 6
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© Copyright 2008 Boxwood Technology. All rights reserved. Associations are the NHCN. The NHCN is a peer network of health care associations working cooperatively to provide employment resources while also increasing the value of their job boards to their individual users. Founding Partners: Managing Partner: 7
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© Copyright 2008 Boxwood Technology. All rights reserved. 8 NHCN members include...
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© Copyright 2008 Boxwood Technology. All rights reserved. 9 Why Boxwood? Association Focus Branding Philosophy Stronger Revenue Better Data Access & Ownership State-of-the-art Technology Unique Networks
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© Copyright 2008 Boxwood Technology. All rights reserved. How is the NHCN different? National Healthcare Career Network Commercial Job Networks Commercial site Association brand comes first Association site the only access point Association maintains control Association owns data Association revenue maximized No Yes Commercial Job Networks NHCN 10
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© Copyright 2008 Boxwood Technology. All rights reserved. How the NHCN works. 11
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© Copyright 2008 Boxwood Technology. All rights reserved. How the NHCN works. Job seekers accessing the job on other NHCN sites Employer posting to your site Job seekers coming to your association 12
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© Copyright 2008 Boxwood Technology. All rights reserved. Unique value-based revenue model. 13 Your Site + the NHCN: Employer pays $550 for a 30 day listing Job appears on your site and all relevant network sites Job seekers from other sites can apply to that job You only share a portion of the posting revenue with associations that helped deliver candidates to your employer. Gross revenues from a network posting range from $275-$550. Plus, you receive revenue when your candidates apply to network jobs that appear on your site but originated elsewhere. Your Site Only: Employer pays $250 for a 30 day listing Job only appears on your site No sharing revenue with other network members
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© Copyright 2008 Boxwood Technology. All rights reserved. The NHCN benefits each association. More posting options for employers makes you more competitive Revenue-sharing is based on the value provided Jobs appear on the right sites, not all sites Chapters can participate more effectively All sites perform better than they would as standalones 14
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© Copyright 2008 Boxwood Technology. All rights reserved. 15 Value for national and chapters. 15 Growth of ASAE’s Network with State Societies (since Network inception)
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© Copyright 2008 Boxwood Technology. All rights reserved. 16 Next Steps. “ The number of unfilled healthcare positions is staggering. The NHCN provides a way for healthcare organizations of every kind to come together to address the national crisis. John H. Graham IV, CAE President and CEO American Society of Association Executives
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© Copyright 2008 Boxwood Technology. All rights reserved. 17 800-331-2177 or cmcintyre@boxwoodtech.com
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