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Translators in the Electronic Media and the 21 st Century Challenges 27-28 th September 2012 University of Lagos conference Hall
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About the Advances in science and technology that happen in the major languages of the world. Translation as a medium through which cultures are conveyed The Challenges
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Who is the translator what are the societal expectations ? The Cultural nuances.
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What the Audience want to hear. Translating what content? How satisfying? How much is he attracted? Don’t send him off?
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Current Tools, Techniques & Technology Where do we Stand? What is the Strategic Plan?
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Dialectal influence Planning before hand Influence of neighbouring languages Timelines and Interference
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Who is a Translator? The starting point The training ground Dealing with the new lexicon Is database imperative?
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Can a translator make explicit or implicit where necessary? The meaning over the form or vice versa?
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Should he be faithful or unfaithful? Should translation be localized or Internationalized? Is exact equivalence a possibility?
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Faithful Translation: Interprets the exact contextual meaning of the original within the constraints of the grammatical structures of the target language. Communicative Translation: This method displays the exact contextual meaning of the original text in a manner where both content and language are easily acceptable and comprehensible to the readers.
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Decoding and Encoding: An analysis of SL and TL and a complete study of the SL text prior to translation. Certification: A constant re-evaluation of translated texts before usage.
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Word for word translation is misleading. Digesting the text first. Ensure creating a lexicon Database. Moving at par with the technology. Borrow when you have to, it is allowed
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Constant Reviews Strive for exact equivalence rather than comparative equivalence. Borrow and Hausanise You are stagnant without a Database.
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Question Comments Observations Thank you very much for your time
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Yakubu Magaji Azare (PhD) Bayero University, Kano. ymazare@yahoo.comymazare@yahoo.com 0803- 3752285, 0809- 8752285
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