1. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 1CITE BootCamp February 2015 2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

2. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Researching Product & Customer Natasha Arguello Business Research Librarian UTSA Libraries natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2015Slide 2

3. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! About Me Worked with $100K teams since Spring 2009 CITE BootCamp February 2015Slide 3

4. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Researching the Market Product or service –Relevant keywords / terminology Competitors Customer Industry CITE BootCamp February 2015Slide 4

5. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! What is My Role? CITE BootCamp February 2015Slide 5

6. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! What Works Every project has its own research needs and challenges Individual meetings with each team CITE BootCamp February 2015Slide 6

7. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! What I Can Do I can advise you: On research strategies Best available resources When we don’t have access to information you want When information may not exist When you need to do primary research CITE BootCamp February 2015Slide 7

8. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! What I Cannot Do Buy market research reports that you found on the Internet Do your primary research CITE BootCamp February 2015Slide 8

9. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Primary + Secondary Research Not everything is available –For free –Online –At all Primary Research –Surveys –Focus groups –Interviews CITE BootCamp February 2015Slide 9

10. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Find People Industry Experts Target customers CITE BootCamp February 2015Slide 10

11. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Rules of Thumb It will take longer than you think. You won’t have ALL information you want. You will have to:  Talk to industry experts and target customers  Make assumptions  Estimate  Justify Prepare to explain your numbers. Document and cite your sources. CITE BootCamp February 2015Slide 11

12. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Get My Help Do your homework. Come up with a list of questions. Email me at least one day in advance:  Explain your product  Describe your target market  Where you searched and what you found  What else you need  When you are available We meet for a consultation. CITE BootCamp February 2015Slide 12

13. UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Thank you! Natasha Arguello Business Research Librarian UTSA Libraries JPL 4.04.08V natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2015Slide 13