2. Unstable times call for agile response Employing generation Y Instant global communication Brand Destruction through social media

3. 4 Act Do Tone Facial Expression 1 Trigger 3 Emotional State 3) 2 Meaning We Make

6. Transform Culture Leader Customer Investor New Business Opportunities

7. Fear and desperation Bulling Lying Cling to old ways Take no risk ‘ If we do not make more money, we will not survive’

8. Faith Positive Calm Expansion Productive culture Respond to change ‘If we help our customer, the money will come’

9. ’How do we make money? Beat the competition? Give a good image to the world?’

10. ‘How do we help our customers even more?’ ‘How are we improving the world?’ ‘Are we demonstrating the values we say the company has?’