1. Newsletters & More 1 Copyright Business Coaching for Osteopaths

2.  Ditch costly paper, printing, envelopes and stamps!  E-newsletters are virtually free!  Don’t assume they remember you!  Out of sight, out of mind...

3.  Moving premises  Annual thank you for top 10%  Christmas wishes  Occasional Special offers  Encouraging previous Patients to come back

4.  Set up e-newsletter account  Upload email database  Create branded template design  Use http://html-color-codes.info/colors- from-image/ to find your branding colourshttp://html-color-codes.info/colors- from-image/

5.  Not every newsletter will be opened  20% open rate is considered good  Not just for current patients  A tool for creating trust

6.  New Patients need to know you exist!  5 – 27 touches before basic trust is reached  Fear of the unknown  They’re unsure  Vulnerability  When your Perfect Patient is ready to buy they will come  Previous information will trigger them

7.  Educate and inform  Build your list of prospective, current and past patients  They just might not need you yet

8.  Put this on every website page  Google could send people to ANY of your pages  Use Magic Action Box for sign-ups  Highly effective way of building your list

9.  Exchange a useful e-book, report or tip sheet in return for an email address  Turn FAQs into an e-book  What are your patients commonly suffering with?  Could you give nutritional advice or treating sore muscles etc?

10.  See how you can take that and create something useful for your patients  Call it Workout Do’s and Don’ts, 7 Tips for a Healthier Lifestyle, 9 Ways To Keep Supple

11.  Once they’re on your list keep in touch regularly!  On these systems you can create newsletters and schedule them to go out whenever you like  You could write, upload and schedule 6 months or a year’s worth!

12.  Less is more  Keep it short and simple  Continue to inform and educate  Highlight key phrases  Use 2 or 3 sections  Break up areas with borders, lines, headings

13.  Always add links back to your website  Good for Google rankings  Visitors are more likely to look around and book!  Make sure contact details are on every page

14.  Publish regular blogs to your website  Be consistent!  Blogs can be as small as 300-500  Keep it short, snappy and fascinating  Updates on the team eg Becky’s baby, Margot’s 50 th birthday, Revamped Clinic

15.  Write about your sporting achievements  Why you should throw your nutribullet away!  Sponsored or supported a local event?  Promote a non-controversial cause  Interesting case studies  Check-ups or tune-ups  Ergonomics  Correct posture  Shoes

16.  Stretches  Warm up/cool down  ‘A Day In The Life Of X’  Fibromyalgia  Unsettled baby  The Pot Bellied Pig!