1. TAKE CARE TAKE CHARGE Case Study

2. Take Care | Take Charge Campaign  Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)  Objective – To create a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform.  Activation – Website development and promotional activities such as Banner advertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) and Facebook Ads  Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days

3. TCTC Website

4. Users could send in their ideas through their mobile which is published as a daily contribution City Specific Idea Count was displayed on the Map of India

5. Activity Flow

6. TCTC ON SOCIAL NETWORKS

7. TCTC ON POPULAR WEBSITES

8. TCTC - FACEBOOK ADS

9. TCTC – SMO ADS

10. TCTC – SEM ADS

11. TCTC – Google Analytics

12. Summary Impressions:- 545,29,895 Clicks:- 47,565 Ideas Registered:- 5000+ Page Views: - 126,789

13. Thank You