1. Profiling Audience Meghashri Dalvi STC Learning Session April 17, 2004

2. OO Programming for Grade II Students Telephone Etiquettes for Call Center Executives Hydraulics Fundamentals for Chefs Basic Geometry for Astronomers

3. The content must match the intended audience characteristics

4. Socket Layer API Programming Uncovering Internet Jargon Introduction to Microprocessors Shakespearean Tragedy

5. The content must match the intended audience need and interest

6. What is Audience Profiling? It is a brief description of the characteristics, needs, and interests of your target audience.

7. Why do we need Audience Profiling? So that we know what the audience essentially wants, and give exactly that!

8. Profiling helps in Presenting communication in the way the target audience will Identify with Listen Understand Appreciate

9. Profiling helps in Designing presentation Depth Duration Format Language

10. Primary Profiling General Public / Office Employees / Students Inform / Help to use Articles / User’s Manuals / Training Manuals Simple Language / Visual aids Corporate Personnel / Decision-makers Sell Ideas / Update / Report White papers / Presentations / Proposals/ Reports Jargon, bullets, charts, figures, spreadsheets, slides Office Employees / Repetitive Users / Advanced Users Train / Help to use effectively Self-learning Manuals / CBT / WBT / FAQs / Tips / How-to Simple Language + jargon / Visual aids / Searchable info Researchers / Programmers / Specialists Inform in detail / Update Research Papers / Case Studies /Advanced Manuals / Programming Manuals / Troubleshooting Manuals Jargon, descriptions, cases, code, formulae Knowledge / Awareness Usage

11. Additional Parameters Skills:Technical background and skills Job: Function and Influence level Geography: countries, states Life stages: young children, young adults, adults with family, senior citizens Lifestyles: hobbies, recreational pursuits Accessibility : special requirements

12. How to profile a specific audience? Design a questionnaire Select a sample Interview individuals Take help of the PM Make a checklist Review structure and examples

13. Working with Personas Personas represent real users Personas are specific types of user multidimensional Personas have awareness, knowledge needs, wants preferences, habits expectations, objectives attitude, prejudice

14. Using Profiling Effectively Flexibility Customization Content Reuse