1. ® LIBER Positioning - Liber IGEP Rome 2009

2. ® Liber Why positioning Liber perceived as traditional book publisher Customers do not experience any important differences among the 5 main publishing companies in Sweden Total school market slowly decreased during last 15-20 years Need for Repositioning Positioning against competitors Positioning including “e” Consequent communication strategy to different target groups Taking “the lead role” in the Swedish Educational business The goals are increased markets shares and market growth

3. ® Liber Teachers – general characteristics Teachers To reflect is more important than facts only Independent – appreciate the freedom in the job Eager to learn – themselves and the pupils Proud – we are important in society

4. ® Liber Högskola GymnasiumGrundskola We are: We do: Our goal: Self-governed Learn how to learn To liberate the individual students potential Teachers

5. ® Liber 4 communication concepts which together creates a whole Mother brand Higher Education Primary Secondary Upper secondary Vocational

6. ® Liber Target groups per segment Liber tar ställning för vår sak! Higher Education Upper sec. Vocational Primary/ secondary Liber Teachers ParentsPoliticians Pupils/ Students Authors School mgm Teachers Customers Facilitators Press

7. ® Liber Mother brand - Tagline ”Boundless learning” A boundless learning with a growing choice of individually adapted learning tools that guides, inspires and motivates teachers and pupils throughout the process of learning

8. ® Liber 360-degrees of learning Planning Realize/ Accomplish Follow up

9. ® Liber Position Supporting teaching Availability The educational publishing business existing position Our competitors direction

10. ® Liber Business idea Liber develops and distributes learning resources with the aim to support the learning individual in the school, at the university and in the professional life. Learning resources; All those resources, distributed through different medias, which supports the individual learning cycle Knowledge Authors Resarch Methods Curriculum Etc Individuals Teachers Pupils Parents Emplyees Employers Etc

11. ® Liber Message example : If every individual is unique, why isn't every schoolbook unique too?

12. ® Liber Higher Education Primary Secondary Upper secondary Vocational

13. ® Liber ”Behind every important book, there is an important author” Koncept – higher education

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16. Higher Education Primary Secondary Upper secondary Vocational

17. ® Liber ”Knowledge exists in the curious classroom” In words and pictures we are focusing the teachers and pupils most important tool to learn, understand and apply new knowledge – their own curiosity and imagination. Koncept – primary & secondary

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19. Higher Education Primary Secondary Upper secondary Vocational

20. ® Liber ”Learning resources for people” Students have different needs – that's why we develops different alternatives to choose from Koncept – upper secondary & vocational

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24. Liber communicates A handbook used in all communication – Catalogues – Newsletters – Brochures – Magazines – Web – Events – Sales visits – etc Liber communicates

25. ® Liber