1. BCC PUBLIC HEARING CH. 31.5 SIGN CODE ORDINANCE Zoning Division September 22, 2015

2. Overview Proposed amendments are compilation of changes needed to address requests by the business community, new technology trends and clarification of existing regulations for consistency. A list of changes were discussed with BCC in a work session in January 2015.

3. Overview The BCC continued the public hearing on Aug. 4 th to Sept. 22 nd As a result of issues discussed on Aug.4 th staff conducted the following meetings:  GOBA and Realtors Association on Aug. 27 th  Outdoor Media on Sept. 14th

4. Presentation Outline  General Sign Code  Tourist Commercial Signs  PD Master Sign Plans  Special Districts & Overlays  LPA Recommendation  Additional Amendments  Requested Action

5. General Sign Code General sign type amendments under consideration: 1)Architectural Building Features 2)Walls 3)Electronic Message Centers 4)Off-Site Directional 5)Windows 6)Construction 7)Billboards

6. General Sign Code Architectural Building Features Generic, integrated, architectural feature shall be exempt from sign code standards:  Designed and constructed as part of building  Identification via symbols, logos, letters, moving parts, lights etc. are not exempt Signage within commercial developments  Clarification of language

7. General Sign Code Maximum Wall Sign Copy Area Copy area increase due to height of sign on building (sign must be located within top 20% of building height): Height 0-35 ft. 36-50 ft. 51-75 ft. 76-100 ft. 101-140 ft. 140+ ft. >180 ft. Current Code % No Increase 10% 15% 20% 25% 30% Proposed% No Increase 15% 20% 25% 50% 100% 125%

8. General Sign Code Wall Signs Maximum Allowable Copy Area:  Current code: Must use front of building to calculate wall signage. May distribute signage on all walls.  Proposed Amendment : If front of building is not used to calculate wall signage, then all signage must be placed on the side used to calculate the signage.

9. General Sign Code General BCC concerns regarding Electronic Message Centers (EMC’s):  Proximity to residential areas  Transition time  Dimming Technology  Prohibition

10. General Sign Code Proposed Changes:  Restrict EMC’s based on proximity to residential uses  Prohibit on Wall signs  Pole signs – limit EMC to 25% of total copy area  Must meet Display Criteria: 1)Must hold display/message for minimum 8 seconds 2)Images shall appear instantaneously without flashing, animation, or movement of any kind 3)Required automatic dimming technology 4)Cannot exceed a brightness level of 0.3 foot candles above ambient light 5)Non-conforming signs must comply with brightness by date certain

11. General Sign Code EMC’s Wall Signs  EMC’s shall not be allowed as wall signs Non-Residential Signs in Residential Districts  EMC’s limited to 25% of a ground sign copy area  Turn off/sleep mode between 11pm-6am

12. General Sign Code Window Signs Current Regulation (General Code):  Maximum copy area = 25% of window area, affixed to window. Proposed Changes (General Code):  Location – affixed to or within 3 ft. of window  Prohibit changeable copy signs  Maximum letter size

13. General Sign Code Construction Signs Current Regulations:  Do not address mesh fence banners. Proposed Change:  Allow a mesh fence banner sign affixed to the fence surrounding a construction site.  Copy area limited to 64 sq.ft. in residential area and 128 sq.ft. in all other areas.

14. General Sign Code Off-Site Directional Signs Current:  Limited to Weekends Friday - Sunday  Limited to 3 mile posting  Limited to 3 weekends a year Proposed:  Expand weekend timeframe by 1 day  Provide flexibility on sign posting distance  Increase the number of weekends from 3 to 6

15. General Sign Code Billboards  Requiring new EMC’s brightness level standards  Codifying existing practice:  Requires registration  Annual Fee

16. Tourist Commercial Signs 1)Wall 2)EMC 3)Ground 4)Window 5)Wall Banners Amendments Under Consideration:

17. Tourist Commercial Signs Maximum Wall Sign Copy Area Copy area increase due to height of sign on building (sign must be located within top 20% of building height): Height 0-35 ft. 36-50 ft. 51-75 ft. 76-100 ft. 101-140 ft. 140+ ft. >180 ft. Current Code % No Increase 10% 15% 20% 25% 30% Proposed% No Increase 15% 20% 25% 50% 100% 125%

18. Tourist Commercial Signs EMC’s Current Code: Permitted on Pole and Wall signs Proposed Changes:  Pole signs – Limit EMC to 25% of total copy area  Prohibit on Wall signs  Permit on Ground signs where: 1) > 15 acres 2) Min.1,000 foot road frontage 3) Separation distance of 300 feet between signs 4) Must meet display criteria as proposed for general code

19. Tourist Commercial Signs Ground Signs  Maximum Allowable Copy Area increases from 60 sq. ft. to 80 sq. ft.  Maximum height increases from 8 ft. to 10 ft.  Must meet Tourist Commercial EMC standards as proposed.  Changeable copy signs must be a minimum of 300 ft. apart

20. Tourist Commercial Signs Banner Signs  Introduces “Wall Banner Signs”  Intended only for large Hotels physically connected to the Convention Center with at least 750 rooms.  Limited to top 50% of hotel  Allow only for “contract events” with Convention Center  Allow 3 signs, maximum 4 times a year  Maximum size of 4,000 sq.ft.  Allow for a duration period of 14 days

21. PD’s, Special District and Overlays  Incorporating a Master Sign Plan provision for P-D’s  Approved master sign plans may be allowed to make non-substantial changes if approved by DRC. Examples may include: Minor relocating of ground signs Re-distribution of copy area Minor height adjustments  Transferring sign provisions from Ch. 38 for Special Districts and Overlays to Ch. 31.5.

22. PZC/LPA Recommendation PZC/LPA made a finding of consistency with Comprehensive Plan and recommended approval by a vote of 5-1, with the following recommendation:  Non-residential EMC signs in residential areas shall have limited hours of operation from 6am-11pm.

23. Additional Amendments  Sec. 31.5-5 Definitions  A-Frame sign shall mean a portable sign not secured or attached to the ground or surface upon which it is located, typically constructed in such a manner as to form an “A” or tent-like shape, and primarily or exclusively intended to advertise to pedestrian traffic.  Ground sign, including a monument-style ground sign, shall mean a sign commonly supported by uprights or braces which that is placed on, near or at ground level, and which that is not attached to any building, and that does not exceed fifteen (15) feet above the finished grade level. The definitions of ground sign and pole sign are mutually exclusive.  Property frontage shall mean the length of the property line along the public right-of-way on which the property borders. “Right-of-way” shall not include right-of-way of a limited access highway, unopened right-of- way, vacated right-of-way, easements, and retention ponds.

24. Additional Amendments  Sec. 31.5-67(b) The maximum height of any ground sign in a commercial, industrial or agricultural district shall be twelve (12) feet., except that a monument-style ground sign may be a maximum of fifteen (15) feet in height, provided it has a solid structural base and generally maintains the same width from bottom to top, and is compatible with the architectural style of the principal building or structure. The maximum height of any ground sign in a professional-office district shall be ten (10) feet. If a ground sign on a commercial, industrial, agricultural, or professional-office parcel is located within one hundred (100) feet of a residential district, and no right-of-way exists between the sign and the residential district, the maximum height of the sign shall be eight (8) feet. The maximum height of a ground sign in a residential district shall be eight (8) feet. Any sign that would otherwise fall within the definition of a ground sign and proposed through a variance application to be more than fifteen (15) feet in height shall be deemed to be a pole sign, and therefore subject to the applicable provisions regulating pole signs.

25. Additional Amendments  Sec. 31.5-127(9) Off-Site Directional Signs No physical location place, area, or street address, as applicable, may be the subject of off-site directional signs in the public rights-of-way more than three (3) six (6) weekends per calendar year.

26. Additional Amendments  Sec. 31.5-162(a) Tourist Commercial Development Signs in the “tourism district” shall comply with the provisions of this division, and any other provisions of this chapter that are not inconsistent with and do not conflict with the provisions of this division.

27. Additional Amendments  Sec. 31.5-167(g) EMC’s on Pole Signs The minimum spacing of pole signs on a single parcel shall be two hundred (200) feet. An EMC shall be permitted pursuant to Section 31.5-16, provided it does not exceed twenty-five percent (25%) of allowable copy area.

28. Additional Amendments  Sec. 31.5-190 PD Master Sign Plans Large Planned Developments are encouraged to have a Master Sign Plan (“MSP”). In order to be eligible to submit an MSP, a PD shall be at least fifteen (15) developable acres in size and have at least one thousand (1,000) feet of right-of-way frontage, as that term is defined in Section 31.5-5. The intent and purpose of an MSP is to provide an applicant with an opportunity to create attractive, aesthetic signage having uniform or cohesive design of color, texture, materials and architectural features that continue throughout the overall development. Absent an MSP, a Planned Development shall comply with all applicable signage requirements in this chapter.

29. Additional Amendments  Sec. 31.5-194 Horizon West Town Center All signage in the Horizon West Town Center shall comply with the provisions of Chapter 31.5 Section 31.5-193 relating to the neighborhood center district and village center district, as described in Article VIII, Division 8, Chapter 38, Orange County Code relating to the Village PD, except as follows:  A big box development shall comply with the sign provisions regulating big box developments.  An A-frame sign may be permitted, subject to the following:  A-frame signs shall be placed in locations that are noted on an approved MSP.  The maximum size of an A-frame sign shall be twenty-five (25) inches by forty-five (45) inches.  An A-frame sign shall not be lit.  An A-frame sign shall be removed at the end of each business day.  An A-frame sign shall not block a sidewalk; an unobstructed area on the sidewalk shall be at least four (4) feet wide.

30. Additional Amendments  Sec. 31.5-194 Horizon West Town Center  Community identification signs may be permitted, subject to the threshold standards in Section 31.5-74 and the following:  Community identification signs shall be placed only in entry point locations that are noted on an approved MSP;  Regardless of the approved height of an community identification sign, copy located more than ten (10) feet above finished grade shall be restricted to sixteen (16) square feet in size;  A community identification sign shall not be internally lit; and  For individual or multiple PDs under common ownership or management, a community identification sign may be up to twenty-five (25) feet in height, provided it is integrated or incorporated into an entry feature structure that employs an architectural design that is unified or consistent with other entry features.

31. Requested Action Make a determination that this ordinance with additional proposed amendments will not have a substantial economic impact on development; make a finding that it is consistent with the comprehensive plan; and approve the ordinance with those additional amendments(with permission to correct any scrivener’s errors)

32. BCC PUBLIC HEARING CH. 31.5 SIGN CODE ORDINANCE Zoning Division September 22, 2015