0. Insert branding logo/image here

1. Agenda Key Issues What is Geriatric Care Management?
Mission and Vision
Product Demonstration
Marketing Plan and Competitor Analysis
Financial Plan
Benchmarks and Future Growth

2. Key Issues
Geriatric Care Managers have many clients and a lack of assistance in handling their case load
Disconnect between Personal Health Records (PHR) and Electronic Health Records (EHR)
Little opportunity for family and clients to contribute to their own records
Especially when family is at a distance
High compartmentalization of care
Wellness, healthcare, and technology viewed as separate entities

3. What is Geriatric Care Management?
Geriatric Care Management (GCM)
Specialist who helps families care for older relatives
Typically someone with a clinical background
Addresses all areas of wellness including:
Medical, psychosocial, behavioral, and spiritual needs
Goal is to increase involvement of the individual and the family caregiver in the decision-making process

4. Mission and Vision of PAGE
Mission: The mission of Personal Assistance for Geriatric Engagement is to provide solutions for Geriatric Care Managers to incorporate information from clients and their families into a comprehensive electronic health information platform.
Vision: Our vision for all Geriatric Care Managers to use PAGE to engage clients in care and provide efficient, person-centered care which promotes self-advocacy and self-determination.

5. Strengthens interpersonal connections between GCM and client
Improves efficiency of GCM visits by allowing client/family input remotely
Promotes greater interoperability of a person’s electronic health history
Allows for faster more culturally competent solutions to care challenges

8. GCM receives incoming ‘PAGE’ from mobile device
Patient information is consolidated into ‘must know’ information
Information plays audibly via Bluetooth while en route to client
GCM capitalizes on travel time, arriving well-prepared for visit

9. Marketing Plan: SWOT Analysis
Strengths
Low start-up costs due to ease of implementation with no capital expense
Training can be done remotely via webinar
Focus is on the client and their family
Weaknesses
New product that might take time to market/raise excitement
Opportunities
Partnerships with and endorsements from professional organizations
Room for expansion/add-ons
Potential for application to CMS for reimbursement
Threats
Some similar models that we surpass in features and interoperability

10. Competitor Analysis PAGE CareTree JewelCode GCM Doctors Families
 PAGE
CareTree
JewelCode
GCM
Doctors
Families
Mobile Convenience
Audio-Feature

11. Financial Feasibility for GCM Partners
PAGE improves efficiency for a 20% increase in productive time
PAGE pays for itself in one year even if there is only one GCM
Without PAGE:
Average Net Income from Client Visits ….... $38,958
With PAGE:
Average Net Income from Client Visits …….. $46,750
Positive Gain in Net Income …………………….. $7,792

12. Forecasted Financial Drivers
Market exceeds 11,000 potential GCM partners, still growing
Anticipating initial 70% renewal rate up to FY3
Charge 18% of initial investment annually for maintenance
Most likely scenario:
1% Market Share by end of FY3
Average breakdown of small (½), medium (⅓), and large (⅙) organizations
Duplicating volume annually until FY3

13. Net Income Scenarios

15. Future Growth Short Term:
Endorsements from National Association of Geriatric Care Managers and other professional organizations
Mid Term:
Work with Centers for Medicare and Medicaid to get reimbursement for organizations who implement
Long Term:
Link to government based financial assistance
Suggest local support services via data mining

16. Questions?