1. Copyright Wiley 20081 Special Events Fifth Edition The Roots and Wings of Celebration Dr. Joe Goldblatt, CSEP Chapter Two

2. Copyright Wiley 20082 Agenda Welcome and review of previous session. Mini lecture covering current chapter, case study and best practice Activity such as debate or discussion of case study and best practice Session review Questions, answers, discussion, and announcements Assignment for next session Adjournment

3. Copyright Wiley 20083

4. 4 Five Phases 1.Research 2.Design 3.Planning 4.Coordination 5.Evaluation 1 Research 2 Design 3 Planning 4 Coordination 5 Evaluation

5. Copyright Wiley 20085 1. Research Phase 1. W hy 2. W ho 3. W hen 4. W here 5. W hatEventGoalsandObjectives

6. Copyright Wiley 20086 SWOT Analysis Strengths Weaknesses Opportunities Threats

7. Copyright Wiley 20087 2. Design Brainstorming Mind Mapping

8. Copyright Wiley 20088 3. Planning Timing Space Tempo Strategic Outcomes Gap Analysis

9. Copyright Wiley 20089 4. Coordination Contracting Monitoring

10. Copyright Wiley 200810 5. Evaluation Observation Survey Focus Panel Ethnographic (Participation and Observation)

11. Copyright Wiley 200811 Jean McFaddin Legendary Former Producer of Macy’s Thanksgiving Day Parade

12. Copyright Wiley 200812 Copyright ©2008 John Wiley & Sons, Inc.