1. Slide 1 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 EU Perspectives on Electronic Commerce & European Legal Framework Corinna Schulze European Commission DG Information Society

2. Slide 2 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 Content eEurope 2005 European Legal Framework Trends EU research

3. Slide 3 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 Lisbon European Council Presidency Conclusions 23-24 March 2000 In Lisbon Summit, the Union has set an objective for the next decade: – “To become the most competitive and dynamic knowledge- based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion.” In Lisbon and Stockholm Summits: the Heads of State have endorsed: – the concept of the European Research Area – All this is still valid!

4. Slide 4 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 l e-commerce legislation by 2000 l Telecoms legislation by 2001 l Greater competition in local networks by 2000 l Internet access for all schools by 2001 l Electronic access to public services by 2003 l Availability of low-cost high speed networks throughout Europe Very high speed research network by 2001 Key agreements in Lisbon

5. Slide 5 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 E-commerce & EU - The eEurope Initiative 1. European youth into the digital age 2. Cheaper internet access 3. Accelerating e-commerce 4. Fast internet for researchers and students 5. Smart cards for secure electronic access 6. Risk capital for high-tech SMEs 7. eParticipation for the disabled 8. Healthcare online 9. Intelligent transport 10. Government online

6. Slide 6 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 eEurope 2005 On 28th of May the Commission presented an eEurope Action Plan, as follow up to the 2002 Action Plan It was endorsed at the Seville Council (21 June 2002) as an ‘important contribution to the efforts towards a competitive, knowledge-based economy. Until eEurope’s aims are achieved EU priorities will focus on sound legal framework for converged communications and services and e-commerce etc.

7. Slide 7 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 eEurope 2005 New initiative will be more focused and cover a limited number of action Main areas: A dynamic e-business environment On-line public services A secure information structure Broadband

8. Slide 8 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 E-commerce & EU - A light regulation  No intention to ”regulate“ e-commerce or “the internet“ rather securing the Internal Market for e-commerce by  Providing legal security, predictability  Removing barriers to free movement of e- commerce while  Balance between different interests at stake

9. Slide 9 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 E-commerce & Law - Bird’s eye View of the Issues applicable lawCopyright contract law Internet Governance Consumer protection Privacy/ Data Protection Jurisdiction Commercial Communications “Cybercrime” (i.e. illegal Content) Taxation Liability Security / Authentification „electronic money“ Protection of minors (harmful content) alternative dispute resolution (ADR)

10. Slide 10 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002

11. Slide 11 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 The “hot topics” of today Alternative Dispute Resolution (ADR) Digital Rights Management (DRM) Privacy (especially Data Protection) Cybercrime

12. Slide 12 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 Focus on ODR Spread Awareness Innovation Encourage self-regulation but keep in mind that confidence is needed Adoption of Communication on ODR expected soon

13. Slide 13 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 DRM workshop/paper paper on ‘Digital Rights Management’ to provide some policy guidance on the use of technology workshop organised by DG InfSo and DG Markt on February 28, 2002 to gather the views and assessments of the different stakeholders on a variety of DRM issues 4 workshops with different stakeholders still this year

14. Slide 14 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 IST research for future Policy framework: Lisbon conclusions Objectives – Strengthen European competitiveness and technology base – Build the information and knowledge society for ALL Scope – Core technology and pull-through applications Vision – “Ambient Intelligence” to provide natural and enjoyable interactions with IST applications and services Challenges – Bring the users, “people”, to the foreground the “centre of our attention”.. – and build technologies for the background (almost invisible) which are trustful and embedded in every day objects

15. Slide 15 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 Contact us European Union www.europa.eu.int The Information Society Technologies Programme www.cordis.lu/ist Electronic Commerce and the European Union www.europa.eu.int/information_society/topics/ebusiness /index_en.htm

16. Slide 16 E-commerce strategies: The basic elements of an enabling environment for e-commerce Geneva 11 July 2002 Thank You For Your Attention For more information: Corinna Schulze European Commission Corinna.Schulze@cec.eu.int