1. Express Tourism Consulting: Ireland vs. Portugal Presented by: Katrina Cheney Herlinna Chung Xindi Li Lina Liu

2. Overview  Jump into Ireland http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV- Advertising/TV-Advertising-2012.aspx http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV- Advertising/TV-Advertising-2012.aspx  Portugal Tourism Promotion http://www.youtube.com/watch?v=5tLMZ0WTxvc http://www.youtube.com/watch?v=5tLMZ0WTxvc

3. People IrelandPortugal Individualism Collectivism

4. Lifestyle - Activities IrelandPortugal AdventurousRelaxed

5. Lifestyle - Food IrelandPortugal Mild Intense

6. Corporate Governance

7. Shareholder vs. Director Roles

8. Political Systems  Political Culture: beliefs towards political environment  Ireland: strong, democratic nation  Sense of nationalism  Political stability and tolerance  Ties with Catholic Church  Portugal  Political stability: Strikes and protests  Political tolerance  Tourism-enhancing policies

9. National Innovation Systems In both countries Innovation and high-tech foreign investment are welcomed Unified Patent Court Agreement-Europe wide patent protection Ireland: Innovation Index, R&D expenditure & Patent applications National innovation level is higher Employment in knowledge-intensive sector More qualified personnel to conduct R&D for foreign investment More high-tourism: Eg. Athlone Castle Visitor Centre-high-tech, interactive experience Target young people who love travelling and exploring technology

10. Portugal: Innovation Index, R&D expenditure & Patent applications National innovation level is lower Employment in knowledge-intensive sector Less qualified personnel to conduct R&D for foreign investment Not much high-tourism:  Knowledge transfer-Canadian travel agency’s Google Map Street View National Innovation Systems

11. Travel Agency or Internet  Travel Agency- be innovative and set up their own website  Street views and helps to find local deals  Collecting & Researching info & reaching new suppliers via the Internet  Investors evaluate the innovativeness to decide development potential

12. Human Resources Systems Irish Competency-Based Pay  Advantages  No Seniority Factor  Retain employees in lean times  Facilitate strong cultures Disadvantages  Subjectivity  Competition  Difficult in competency measurement  Labor-intensive in management Portuguese Fixed-Based Pay  Advantages  No wage gap in the long- term  Simple to manage  Lower costs  Disadvantages  Unfairness  Decrease productivity and employee commitment

13. Human Resources: Who are the industry looking for? IrelandPortugal Female employment Active/ Adventurous Urgent need of Experienced Employees Humanities/ Arts Areas

14. Human Resources: Level of Knowledge Needed IrelandPortugal Experts Shortage General Knowledge Transferable Skills/ Knowledge Cross-sector job rotations

15. Comparative Business Ethics  Ireland:  Masculine nation  Developed nation  Relatively high level of business ethics  Portugal:  High uncertainty avoidance  Collectivistic  Lags behind other Western-European countries  Political corruption

16. Conclusions/Recommendations  Ireland is a safe and profitable investment  Political stability, cultural freedom, ethical business, technological success, distinctive local system of corporate governance  Its ability to recruit individuals through its abundance of tourist activities

17. References  Tourism website  Country Profile Website  News  Hofstede center  Journals  EU monitor  Passport GMID Etc….