2. Interreg lVC – “Why Bother?” Lubuskie November 9, 2009 Ghita Wolf Andreasen, Director South Denmark European Office

3. Agenda Why Bother? Interreg lVC programme information South Denmark in Interreg lVCs How to Write a Winning Proposal? Conclusion

4. Why Bother? Regional growth through –New knowledge/solution to regional challenges and organisational development –International network: learning from others outside national arena –Funding for regional development initiatives (structural funds are decreasing)

5. Why We are NOT Motivated Competition –(especially from experienced players) High effort / low success rate. –(Unpredictability) Complexity of the process –(Paper mountains, complex processes). National/structural funds are ‘easier’

6. What You Get: Why we participate (before): funding, networks and new knowledge What we get (after): Networks, knowledge and funding

7. Interreg lVC Programme Information

8. Interreg lVC Aim Enabling local and regional actors across the EU to exchange their experiences and knowledge; Matching regions less experienced in a certain policy field with more advanced regions; Ensuring the transfer of good practices into Structural Funds mainstream programmes.

9. Interreg lVC Purpose To improve the effectiveness of regional development policies in the areas of innovation, the knowledge economy and risk prevention with a view to contributing to economic modernization and increased competitiveness in Europe

10. Interreg lVC Priorities 1)Innovation & the knowledge economy 2)Environment & risk prevention Programme approach Identification and exchange of knowledge and good practice Improve local/regional policies

11. Interreg lVC Project typeBudget indication Next call (tbc)Success rate Regional Initiative Projects (RIP) min. € 500.000 - max 5 mio. Average € 2 mio. Late 201010 % 4-500 applications Capitalisation projects Early 2010

12. Interreg lVC Eligibility EU-27 + Norge National/regional/local public authorities Body governed by public law Funding rate 75% for EU-15 lande 85% for EU-12 lande samt Portugal og Grækenland 50% for Norge (Norwegian funds)

13. South Denmark in Interreg

14. Interreg proposals: 1st and 2nd call 3 projects lead by Denmark: ALL FROM SOUTH DENMARK

15. 1 st call: Project Example – SDEO as partner

16. Possibility: The culture and creative sector is a growing sector, developing at a higher pace than the rest of the economy Problem : Europe has lost half of the jobs in manufacturing since the late 90’s. EU-Problem

17. Challenges –How can the creative sector become a strong player in business? –How can the creative sector help established businesses to compete in a global world? –How can the creative sector generate growth in Europe?

18. Creative Growth Creative entrepreneurs needs to learn how to sell their product. “Creative Growth” wants to put the concept “culture-business” on the agenda in EU.

19. 2 nd call: Project Example – SDEO as lead

20. ENSPIRE EU One clear problem: The desire for Europeans to be self-employed is decreasing, especially in the EU15.” (Source: Eurobarometer survey)

21. Project Idea

22. 5 Essential Questions 1.Why bother ? (What exact problem are you addressing?) 2.Why should this be funded at EU level (and not at National level)? 3.Are there solutions, practices or processes already available to solve this problem? 4.Why now? – why is it urgent now? (What would happen if this was not funded? Would anyone notice) 5.Are you the best people to undertake this project?

23. How to Write a Winning Proposal

24. Policy problem People Process Paper

25. ENSPIRE EU – the problem Expenses for improvement of entrepreneurial framework (small business act, more finance, less red tape etc.) Entrepreneurial mindset: Willingness to become entrepreneur

26. ENSPIRE EU – The project Exchange of experiences among regions ”How to inspire people to become entrepreneurs?” What works? Example: Vejle and an ethnic entrepreneurial coach Example: Advancia /ill de Paris has an Entrepreneurship University Example: Larnaca (Cyprus) has female entrepreneurship workshops

27. CRITERIA Innovation: projects must be innovative in their scope, ideas and approach European dimension: truly transnational projects. Cross- border cooperation and problem-solving must be relevant and be of genuine interest to partners Mid/long term cooperation: project lifetime usually 2-3 years Co-finansing: EU-funding is a contribution - partners are required to match-fund.

28. How to Write a Winning Proposal Policy problem People Process Paper

29. ENSPIRE EU - details ENSPIRE - People 12 partners from 11countries: DK, PO, UK, FR, SP, SW, CY, CZ, RO, HU, SL

30. How to Write a Winning Proposal Policy problem People Process Paper

31. ENSPIRE Process and paper Timing: the time period from initial idea, to submitted application and through to EC evaluation and project approval can be (at least) 6-9 months Step-by-step: idea generation and brainstorming; screening of funding programmes and next deadlines; adjusting the initial idea; searching for european project partners; further developing the project concept; writing the application Project application and budget: be concise, precise and wise

32. When it Goes Wrong Formalities Lack of innovation: –It is almost impossible to write a winning proposal on a bad idea Lack of previous experience with EU projects and understanding of EU process and priorities Lack of skills, resources and network Lack of interntional dimension

33. There is No Such Thing as a Rejection – it is an Evaluation

34. ENSPIRE Proposal Content

35. ENSPIRE Content The WHY, HOW, WHAT and WHO’s of the project – defining activities, actors, approaches and objectives

36. C1: Management and coordination C6: Dissemination and communication C2: Mapping and analysis of best practice C4: Piloting Preparation phaseImplementation phaseAssessment and recommendation phase C3: Debate camps and policy action/recom- mendations Consultation phase Project logic:

37. ENSPIRE Activities Networking events: Conferences etc Handbook on the best experiences across the EU on how to inspire people to become entrepreneur Exchange of staff Set up of ENSPIRE network in Brussels ’Exchange camps’ for stakeholders from industry, education and so on Pilot implementation: Some of the good experiences will be carried out in the partner regions.

38. ENSPIRE Budget Overall budget € 1.8 mio. Lubuskie budget: € 93.000 –Funding from EC € 79.000 – Co-financing € 14.000 (15 %) Staff costs 45 % Travel 25 % External expertise 25 % Admin costs 5 %

39. Remember:

40. Why Bother? Regional growth through –New knowledge/solution to regional challenges and organisational development –International network: learning from others outside national arena –Funding for regional development initiatives (structural funds are decreasing)

41. Remember You never go to Brussels looking for money for a project. You go to Brussels to help the EU address a problem (priority, policy) that they have identified.