1. USING SOCIAL MEDIA, GETTING REAL RESULTS Sarah English Center for Community Change May 14 th, 2014

2. SHOW OF HANDS

3. t ONLINE TO OFFLINE ENGAGEMENT What is it? Online communication, outreach and mobilization that allows individuals to take part in your work and leads them to eventually participate in offline action

4. t LADDER OF ENGAGEMENT Go to Chicago Attend HOA meeting Sign a petition Like MHAction on Facebook

5. t TODAY’S TOOL: FACEBOOK What are the advantages? -Provides a safe space for your audience -Allows you to communicate instantly -Allows you to reach a broader audience

6. t WHO’S ON FACEBOOK?

7. t Infographic via bufferbuffer WHO’S ON FACEBOOK?

8. t Infographic via bufferbuffer WHO’S ON FACEBOOK?

9. t EXAMPLE: TROY LIBRARY

10. t EXAMPLE: CORPORATE ACTION CAMPAIGN

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13. t Home Depot responds: “We think sound immigration policy makes good business sense, so we’re broadly in support of immigration reform. While we know there are various ways to get this done, we support efforts in Congress to update our immigration laws and will lend our support when and where it’s appropriate to do so.”

14. t BASED ON THESE EXAMPLES… Facebook can be used to accomplish what? -To pique public interest -To recruit new volunteers -To promote: -Events (rallies, marches, etc.) -Petitions - To engage corporate giants in your issue

15. t PULL OUT THOSE SMARTPHONES #MHAction2014

16. t HOW TO…

17. t QUESTIONS?

18. t FRIEND ME! Find me (sarah.english.5817) and Kevin (kevin.borden.144) on Facebook!