1. Make a list Name as many specific brands Gym Shoes Soda Fast Food Restaurants Cars Candy

2. Continue What type of people do they think of when they think about each of the brands that you wrote down? Can you think of an advertisement for that product? Where could you buy the product?

4. COMMERCIALS What are you favorite commercials? Write them down Are there any celebrities in them? Why do companies spend a large sum of money to have famous people endorse them?

5. Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after the consumer buys the product Satisfaction-meets the needs of both parties Exchange Relationships-both parties get something of value

6. Marketing Mix Four P’s Product Placement (Distribution) Price Promotion

7. 4 P’s Continued If you don’t have a product a customer wants the rest of the 4 P’s don’t matter

8. Product Is what the business offers customers to satisfy needs. Athletic shoes, games, video rentals

9. Placement (Distribution) Involves how we make the product available to the consumer

10. Price The amount the customer is willing to pay for a product

11. Promotion Involves the ways to encourage customers to purchase products and increase customer satisfaction Advertising, publicity, personal selling, and public relations

12. Favorite Stores How does it satisfy your needs?

13. Activity Backpack Baseball Hat Coffee Mug Seat Cushion Sweatshirt T-Shirt Watch Jersey Program Framed Picture

14. Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion

15. Product/Service Management Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs.

16. Distribution Determining the best way to get the product to the consumer Personal selling In store On line Mail order

17. Selling Direct and personal communication with customer Satisfy current needs and anticipate future needs

18. Marketing-Information Management Gathering info about customers Surveys On-line forms Warranty registrations Those annoying people in the mall

19. Financing The budget to sell the item The ways to assist customers in purchasing your product 0% financing

20. Pricing Communicating the value or cost of goods High price and quality Low price and high volume High price with low volume

21. Promotion Using advertising and other forms of communication to inform about products Commercials “Cubs Floppy Hat Day” “McDonald’s Happy Meal Toys”

22. List List an Example of each the seven functions

23. Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion

24. TARGET MARKET Specific group of people you want to reach What do you think the typical College Football target market is? Demographics – needs to be determined before the company tries and sells a product age, marital status, gender, educational level, attitudes and beliefs, and income.

25. Mass Market vs. Target Market MM-using a single marketing strategy or plan to reach all consumers Started to change in the 50’s and early 60’s Chewing Gum TM-focusing all marketing decisions on the specific group of people you want to reach Segment the market into smaller groups Use the 4 P’s to focus on those groups

26. Segmentation Dividing the total market into smaller groups of people who share specific needs and characteristics When marketing sports and entertainment the most important characteristic of a segment is disposable income

27. Marketing Strategies Sports Logos? Why? New Sports? Gross Impression Marketing throughout the event, movie, TV shows Timing