1. CHEN Ye College of Economics and Management Shanghai Ocean University

2.  What is Marine Recreational Fishing?  The Benefits of the Marine Recreational Fishing in China  Marine Recreational Fishing in Shanghai  What the Shanghai Municipal Government Can Do?

3.  Recreational fisheries, also called sport fisheries, are fishing for pleasure or competition. It can be contrasted with commercial fishing, which is fishing for profit, or subsistence fishing, which is fishing for survival.

4.  National Oceanic and Atmospheric Administration (NOAA) estimates indicate there are approximately 12 million saltwater recreational anglers taking about 85 million trips a year. Combined, expenditures total $31 billion dollars, representing an $82 billion dollar impact and supporting half a million jobs.

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8.  Benefiting the Development of Related Industries  Diversifying and Increasing the Income of Fishermen  Promoting Mutual Understanding between Urban Dwellers and Fishermen  Increasing People’s Awareness of the Marine Environment and Ocean Mentality 8

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12. 12  In 1954 social scientist, Gordon W. Allport developed the contact hypothesis, also known as intergroup contact theory.  Marine creational fishing can works as bridge between the urban and the rural. Gordon W. Allport （ 1897-1967 ）

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14. 14 精卫填海 The Bird Jingwei trying to fill the sea.

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16.  Shanghai’s Close Tie with Ocean and Fishing  Promoting Transformation of Marine Commercial Fishing Industry in Shanghai  Shanghainese’s Fancy for Marine Creational Fishing  Advanced Marine Technology in Shanghai 16

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18.  The two Chinese characters in the city's name are ' 上 ' (Shang - "above") and ' 海 ' (hai - "sea"), together meaning "Upon-the-Sea".  Shanghai County, also called “Up Ocean” or “Above Sea” …… because it is located above the sea.  Shanghai Local History during the Hongzhi Period of Ming Dynasty (1488- 1505) ( 明代弘治《上海志》 ), the oldest local historical literature of Shanghai 18

19.  Matteo Ricci, S.J. was an Italian Jesuit priest, and one of the founding figures of the Jesuit China Mission, as it existed in the 17th–18th centuries. His current title is Servant of God. 19  Matteo Ricci recoded that Shanghai got its name because it is beside the sea.

20.  Shanghai is officially abbreviated Hu ( 沪 ) in Chinese. Hu is fence-like tools for fishing. 20

22.  Although the city of Shanghai started as inconspicuous fishing village, the commercial fishing, no longer an important industry in Shanghai. 22

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27.  Cooperate with Neighboring Provinces  Set up Laws and Regulation  Promoting the Development of Related Industries 27

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29.  "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." 29

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31.  Email ： francischen0702@126.com 31