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Best Seller Mega Minds September 9 th, 2014 Teaching Call With Peggy McColl http://peggymccoll.com1
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Today’s Call A Focus on List Building http://peggymccoll.com 2
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You’ve heard me say it before … List Building is the single most beneficial thing you can do as an author to build your business! http://peggymccoll.com 3
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What an email list is NOT! Your contact list in your “inbox” People who email you http://peggymccoll.com 4
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Do NOT Do This Take people’s email address or the information from the business cards and enter it into your email list/subscription http://peggymccoll.com 5
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What an eMail List IS Subscription based People have willingly entered their email list into a form (offline or online) to request something from you http://peggymccoll.com 6
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Multiple Ways to Build an eMail List 1. Regularly Scheduled Offering 2. Free Gift 3. eBook – Giveaway (from your site) 4. Promotions – free webinar 5. Content Rich Newsletter 6. Blogs – subscribe to blogs 7. Selling Products 8. Selling Services 9. Host an Event 10. Book Launch 11. Application Process http://peggymccoll.com 7
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1. Regularly Scheduled Content Snippet – Tip (Short) Quote(s) Stories Successes Strategies Audio / Written / Video A Separate Site Or on Your Main Site http://peggymccoll.com 8
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Sample http://insightoftheday.com http://insightoftheday.com http://peggymccoll.com 9
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Sample http://peggymccoll.com http://peggymccoll.com 10
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2. Free Gift Something others would find of value Downloadable Immediately Accessible http://peggymccoll.com 11
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Sample Your Bonus Gift The One Secret Manifesting Technique that Will Have You Achieving Your Goals Like Magic from New York Times Best Selling Author Peggy McColl known as The Queen of Manifestation and The Goal Achieving Expert Discover How To Begin Creating The Life Of YOUR Choosing. Here's your chance to learn from one of the truly great manifestors of positive change in this all-new online presentation you're sure to look back on as a turning point in your life - and it's FREE! and for the download page, please use this link: http://peggymccoll.com/bonus-gift-power-life-script-registration-page/ http://peggymccoll.com 12
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http://peggymccoll.com 13
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3. An eBook as a Giveaway You Must Own the Rights Give it Away on Your Website Create a Download Page http://peggymccoll.com 14
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4. Promotions – Free Webinar http://peggymccoll.com 15
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5. Content Rich Newsletter Less Frequent Content Rich Filled with Value Typically Free http://peggymccoll.com 16
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6. Blogs http://peggymccoll.com 17
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7. Selling Products Customers purchase from YOUR Site You Have an Opportunity to Offer Them Something Else http://peggymccoll.com 18
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8. Selling Services Customers purchase from YOUR Site You Have an Opportunity to Offer Them Something Else More Likely to Buy WHEN They Love You http://peggymccoll.com 19
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9. Host an Event http://unwaveringstrength.com/event-2014/ http://peggymccoll.com 20
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10. A Book Launch http://stablebalance.com http://peggymccoll.com 21
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11. Application Process http://AnnualAllAccessPass.com http://peggymccoll.com 22
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You Can Use MULTIPLE Ways You don’t have to use only one method http://peggymccoll.com 23
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Permission Based Marketing By entering in your email address you are agreeing to receive … Check the box to receive … http://peggymccoll.com 24
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The Value of a Prospect http://peggymccoll.com 25
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The Value of a Customer http://peggymccoll.com 26
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Earnings Per Click eMails Sent # of “Opens” # of People Who Take “Action” # of People Who Buy http://peggymccoll.com 27
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List Services http://www.1shoppingcart.com/app/?pr =1&id=96822 http://www.1shoppingcart.com/app/?pr =1&id=96822 Shopping Cart Services MailChimp.com ConstantContact.com iContact.com Lyris.com http://peggymccoll.com 28
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Create a Strategy & Launch http://peggymccoll.com 29
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Open Q & A Now is the time … http://peggymccoll.com 30
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