1. Station Resource Group disruption, innovation, and strategies for public service SRG Annual Retreat Santa Cruz | August 2007

2. Station Resource Group

3. Loss of listening loyalty We have been gaining listening at other stations’ expense for years Now they are gaining listening from us

4. Station Resource Group Disruption of the medium Radio is the most resilient of the “legacy media” But slow erosion in use across all formats and markets

5. Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

6. Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

7. Station Resource Group

8. What are the indispensable roles we can play in people’s lives? Shift from programs and formats to needs, uses, and behaviors Review value of our core franchises in changing environment Explore barriers to use Look for extensions to new roles

9. Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

10. Station Resource Group Two approaches to innovation Sustaining innovations that strengthen the core Disruptive innovations that may challenge the core but expand the market

11. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

12. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

13. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

14. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

15. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

16. Station Resource Group Source: Arbitron, AudiGraphics, Audience Research Analysis

17. Station Resource Group Loyalty 33 > 41 Weekly audience 218,000 > 397,700

18. Station Resource Group

21. Public Radio Podcast Pilot

22. Station Resource Group Online Original Series

23. Station Resource Group Online Services Music

24. Station Resource Group Community Engagement

25. Station Resource Group Blog Collectives

26. Station Resource Group User Generated Content

27. Station Resource Group Mapping

28. Station Resource Group Games

29. Station Resource Group We can’t possibly do all that. Well... maybe we can. Actually, we need to do something like all that... and we are already doing more than we think.

30. Station Resource Group One more reason for the portfolio strategy: Because that’s how people listen. People who use digital radio platforms do not listen less to AM/FM radio People who use digital radio platforms do not listen less to AM/FM radio. They listen more!

31. Station Resource Group One more reason for the portfolio strategy: Because that’s how people listen. Both/and.

32. Station Resource Group Time for an update to our public service business model Relentless focus on listeners A public media portfolio Changing architecture of service

33. Station Resource Group Network of networks Aggregate audiences across multiple streams Multiple pathways for greater focus and more intense relationships Content becomes a commodity – context, authentication, and recommendation become profound

34. Station Resource Group

37. System architecture Sense of place and time Paths of revenue Power of scale Intermediate space Shared investments

38. Station Resource Group A renewed vision An audience service imperative and bold goals New roles in people’s lives Integrated expectations across platforms and channels The character of our service for a new generation

39. Station Resource Group

40. ... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment.

41. Station Resource Group... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment. – Lyndon Johnson On signing the Public Broadcasting Act of 1967

42. Station Resource Group... we must consider new ways to build a great network for knowledge – not just a broadcast system, but one that employs every means of sending and storing information that the individual can use. A wild and visionary idea? Not at all. Yesterday's strangest dreams are today's headlines and change is getting swifter every moment.

43. Station Resource Group disruption, innovation, and strategies for public service