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Techniques for Effective Alcohol Management
TEAM Coalition Techniques for Effective Alcohol Management
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TEAM Coalition An alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
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TEAM Coalition Members
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Strategic Partners RADD: The Entertainment Industry’s Voice for Road Safety IACP: International Association of Chiefs of Police NSA: National Sheriffs’ Association SMA: Stadium Managers Association SUM: Soccer United Marketing HERO Campaign GHSA: Governors Highway Safety Association
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Hot Issue - Fan Behavior
1. 2. 5. Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game 4. 3.
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TEAM Key Components Employee CERTIFICATION in effective alcohol management Fan education for the designated driver program Alcohol service policy development, communication, and enforcement Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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TEAM Training in Effective Alcohol Management
Warning Signs of Impairment/Tolerance Absorption Rate Factors/BAC Legal Liability/Reasonable Efforts Intervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol Service Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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TEAM Training in Effective Alcohol Management
Trainers Facility/concessionaire managers 2-day certification workshop 40-question exam 2-year certification $600 registration fee Employees All job functions interacting with fans 3-hour certification training session 20 or 30-question exam 3-year certification $12 per certification manual Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Employees Certified As of November 2008
League Operations ARAMARK Other Concessions Total MLB 8,168 34,270 11,315 56,763 MLS 1,051 4,105 898 6,054 NBA 1,739 9,325 1,338 12,402 NFL 4,624 24,114 10,223 38,961 NHL 2,734 20,837 3,154 26,725 Other 3,282 16,230 1,143 20,655 17,570 50,197 19,558 87,325
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Reasonable Efforts Employee Training and Certification
Alcohol Service Policies Designated Driver Program Alcohol Enforcement Teams ID Checking Documentation of all Incidents Text and Phone Hotlines Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Fan Education Designated Driver Program
Public Service Campaign - Responsibility Has Its Rewards Responsibility Promotional Events Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Designated Driver Program
Register fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver prize drawing (winner for each game, winner of the season) Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Responsibility Has Its Rewards
RHIR PLEDGE REWARDS Buckle Up Never Drive Drunk Always Have A Designated Driver Branded Photos Video Messages Tickets to Future Events Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Responsibility Has Its Rewards Sweepstakes
Sweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participating Over 500,000 fans participated in 2008 Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, and Super Bowl ® Secondary winners attended All-Star Games and Pro Bowl ® Alcohol Service Policies Cut-off all beer sales at a specific time before end of event Limit number of beers sold per purchase Specify age (over 21) to ask for ID Limit beer cup size Deny outside beverages Deny entry to intoxicated people COMMUNICATE policies to fans – information cards Alcohol Management Training Concessions AND operations employees participate Topics Signs of impairment Tolerance Blood Alcohol Concentration (BAC) Absorption rate factors Intervention Guidelines Checking IDs Certification exam Responsibility Has Its Rewards 160,000 dds for MLB in 2004 PSAs – TV reached 1million Radio reached 11 million Boston Red Sox and St. Louis Cardinals winners got tickets to World Series Philadelphia Phillies winner is going to All-Star Game
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Jill Pepper Executive Director TEAM Coalition
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