3. Committed since day one 1996The Québec City Convention Centre opens its doors 1998Agreements are made with food banks for the redistribution of food surpluses and leftover meals 2001Paper and cardboard recycling is implemented 2001The Convention Centre hosts its first green convention: The Summit of the Americas (Government of Canada Pilot Project for waste audits during a convention) 2002The recycling of plastic, glass and metal is added 2004The Convention Centre adopts an environmental policy and its first action plan

4. 2006 A pilot project with the Ville de Québec is instigated for the collection of compostable materials 2006 The Centre becomes an active member of the Canada Green Building Council and the U.S. Green Building Council 2007 The Centre offers a choice of menus featuring local and organic products 2007 The Québec Convention Centre launches a new proposal for the hosting of eco-friendly events (zero waste and carbon neutral) 2007 The Centre undergoes LEED certification for existing building. Committed since day one

5. Why green marketing Credibility of the organisation Leadership Positive corporate image

6. Getting recognition

7. LEED Marketing benefits of this accreditation Recognition by our international clients and the specialised media Confirms the qualities of the building Shows the seriousness of the actions

8. In the press

9. Creating an identity with a green logo Multiple usages on a variety of mediums such as:  Internet  Publicities  Gifts  Stands

10. Packaging the offer

11. Using the Internet

12. Reaching clients Eco-Friendly labels used during familiarization tour

13. Eco-friendly gifts

14. What are the benefits New markets Leadership Press coverage

15. In the future