1. INTRODUCTION

2. THIS IS YOUR PROGRAM; CONSTRUCTION MANAGEMENT
Question; Why do you need to learn “management” in construction ?

3. Question; In general, what do you learn in “construction” ?
Basically is about; Method Material Machinery Manpower Money Time

4. Question; So…… Why do you need to learn “management” in construction ?

5. Look at….. Definition of management The process of planning, leading, organizing and controlling through people by people in meeting the required goals or objectives

6. Then….. Is management is not enough ? Why do we need Strategic Management ?

7. A definition of strategy Johnson & Scholes (Book; Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

8. In simple word….. Strategic Management is The process by which the firm manages the formulation and implementation of the plan and the resulting decisions necessary to accomplish desired objectives

9. Why is Strategic Management Important ?
Gives everyone specific role for achievement
Makes a difference in performance levels
Provides systematic approach to uncertainties
Coordinates and focuses employees