1. Advertising Marketing Mix – Promotion Increasing and reinforcing mental availability Consistent and utilizing distinctive assets Tap in to existing memories

2. Print Advertising Advantages High market segmentation Targeted audience interested by magazine Direct-response techniques (e.g. Web addresses) High colour quality Long life Read during leisure time (longer attention to ad)

3. N.B. Dion this slide to have a black background

4. Advertisement Elements Slogan Attention Positioning Visual Capture Clarifying Emphasising Enhancing Body Copy Signature Desire Details Action Individuality Recognition

5. Pretest n=11

6. Pretest Results 82% related with relaxation 100% comprehension 100% appeal

7. Review Responsive Target Audience Branding Physical & Mental Availability Promotion

8. The Sanctuary......Your Sanctuary N.B. Leave this slides fonts as is... To match the advert