1. Protecting Business Ideas AS Business Studies

2. Methods of protecting ideas Copyright Patent Trademark

3. Copyright Creation of literary, drama, music, or other artistic work by entrepreneur or their employee Protection lasts until 70 yrs after death of copyright holder Exception is music recording for which the performing artists get copyright for 50yrs from date of recording Why has this been in the news in the past week?Why has this been in the news in the past week?Why has this been in the news in the past week?Why has this been in the news in the past week?

4. Patent Protects an invention/process/technology from use by others –Allows the idea to be developed and brought to market, knowing it can’t be copied –Register at the UK Intellectual Property Office –The inventor has an asset by having the patent, which he/she can use as a bargaining tool to obtain investment –Bigger businesses may buy small ones that have useful patents –Taking a patent application through the whole process is expensive, running in to tens of £’000s –If anyone copies the patent, the patent owner has to bring court action as there is no enforcement agency

5. Trademark Covers brand names, colours, logos and slogans Registered at the UK Intellectual Property Office Firms will enter in to legal action if rivals infringe their trademarksFirms will enter in to legal action if rivals infringe their trademarks

6. In your ‘unmanned’ lesson and own study time over the next two weeks To what extent do you agree with Tom’s decision to take a ‘Joshua’ franchise?’Use the past paper case study ‘Tom’s Hairdressing Salon’ to answer the question ‘To what extent do you agree with Tom’s decision to take a ‘Joshua’ franchise?’ & hand it in to me Day 2 period 5. The best answer will explore the arguments for and against, making reference to specific points in the case study. Go over the ‘Generating Business Ideas’ chapter in the textbook your ownFind your own example of a trademark infringement row between two companies to discuss next lesson Watch this video http://www.smarta.com/advice/general/trevor-baylis- baylis-brands http://www.smarta.com/advice/general/trevor-baylis- baylis-brands